Farhan Fawzer

DOS and DON’TS of Search Engine Optimisation

Search Engine Optimisation is a process by which you improve a website’s visibility and ranking on a search engine which simply means that whenever a user searches for a particular type or group of keywords that are associated with your site, the chances of your website being on the first few pages that the user will access are higher. This especially good if you are running a business through a website as sales are highly dependent on the number of visitors your website gets and the number of visitors your website gets is highly dependent on the position of your website in the search engine’s index. Search engines basically try to display the result that is most relevant first so one could say that search engine Optimisation is the process by which your website is made more relevant to the keywords that are frequently searched by users.

The process of Search engine Optimisation is quite simple if you what you are doing. You could either do this alone or hire somebody else to do it. Most people pick the latter choice as there are certain skills involved which not everyone has such as writing of articles but should you choose to go about this on your own, the first thing you should know is that when it comes to Search Engine Optimisation or SEO as it is commonly known, there are the right ways of doing it and there are the wrong ways. The right ways include:

  1. Content and HTML editing: This is where the content or HTML of the website is edited to make it more relevant to the search of certain keywords.
  2. Use of Backlinks: These are links leading to a website from other sites. The presence of these in many sites is an indication of importance and relevance of your site thus the search engine will consider it worthy of a higher ranking in the search engine.

The wrong ways of Search engine optimisation are those that use means that are considered dishonest in a bid to attain higher ranking in search engines. These methods are also known as spamdexing which is a reference to the fact that these Search engine optimisation methods actually work by spamming the index of the search engines. This spamming makes the seem more prevalent on the web or even relevant which might not always be the case. Some of the bad methods of search engine optimisation include:

1. Deception: These come in different forms and may include text that is usually given the same color as the background or at times positioned off-screen but in a position that will affect the search engine’s index.

2. Cloaking: This is a method where a website gives a different page according to whether it is a human user or the search engine that is requesting the page.

3. Keyword stuffing: There is nothing wrong with applying certain keywords in the website’s content but using keywords in excess and in a manner that adds little or no value to the content is considered another form of spamdexing.

Remember, applying search engine optimisation in the right ways could get you a lot of valuable net traffic but doing it in the wrong way will get you thrown of the search engine’s index faster than you can imagine.

Farhan Fawzer

Acquiring Natural Website Traffic Through Videos

When you take a video of stuff that grabbed your attention or something that you would like to preserve a memory of, what do you do? You’ll save them or you publish them online. You are able to take advantage of these uploaded videos to benefit your web page with the improved amount of site visitors it can potentially provide.

Website Traffic Graph

How will you do it, you ask? It is actually rather simple. In several websites where you’ll be able to post your video, you can put texts in a description of the video. When you place information inside a description, do not forget to position a link or a signature in the end with the description field so that when people read it, they’ll see a web link that they may check out. There is practically always an individual who will have a curiosity to find out what is inside of that hyperlink.

On video web pages, there are commenting fields. You have the ability to switch on the opportunity for feedback or you are able to disable the function. If you’re a clever SEO marketer or perhaps a writer, you will allow the responses so you are able to have a interaction with the targeted traffic in a comment yourself. In the comment field, do not forget to include a backlink to your web page. Again, this will help to increase visitors to your web site.

On the video you have created, you may also put in simple or overt texts to invite readers to follow the link on the description box. This will likely catch the interest of viewers of your video clip. The main element is publicity. If you do not put in links, you will not get that much targeted traffic.

Bear in mind that there are numerous ways to generate targeted visitors to your web site. Be creative with your ways on how to increase exposure. Discover the right locations to perform your marketing and SEO services. The most beneficial thing about the world wide web is that the possibilities are endless!

Keep in mind that there are various methods to build targeted visitors to your web site. Be resourceful with your methods on how to enhance exposure. Discover the proper locations to do your marketing and SEO services. The best thing about the online world is that the probabilities are unlimited!

Farhan Fawzer

Improve your Conversion Rate with new online marketing techniques

You may be excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your head right now. You may be thinking of various things including your web page’s color, design and so on. You simply cannot contain your excitement. But sometimes you may not realize the most essential things about marketing your business online; thus not targeting the right audience in the world of online marketing of your business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.

It is easy sometimes to worry about getting traffic onto your website without considering conversion rate from existing traffic. For getting optimum results from your search engine marketing campaigns it is very important to optimise site for higher conversions. For most online traders, a 2-4% conversion rate is considered about the industry average. But for some, a 25% conversion rate is perfectly reasonable because of the type of service or product being offered. Here are some ways to improve the conversion rate getting good results from search engine marketing efforts.

Conversion rate is the number of purchases of a product/service, subscriptions or sign ups from visitors. Some website owners only focus on the amount of traffic to the site when in fact there are some problems with their site that if solved would have a positive effect on their conversion rate without major expenses. Think of an instance where, instead of focusing on building traffic, you could double your sales from the traffic of your existing customers. Increasing conversion rate from 2% to 4% will double your profits. Improving the conversion rate on a website from its existing traffic is the best way to increase sales and profits in the quickest possible way.

To be successful in this Digital Marketing era, you must take adequate efforts and time learning what can lead you to success. Get as much as new online marketing information you can and take time to study them before you use of them for your website’s and company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing proper online marketing strategies. Loads of new information is available throughout the web; just type in on Google and you will find what you are looking for.

Farhan is a leading SEO Consultant from Sri Lanka focuses mainly on Conversion Rate Optimization by working closely with his clients. As an Online Marketing Expert he provides a range of Digital Marketing solutions in Sri Lanka.

Farhan Fawzer

Tips to Improve your SEO Link Building Strategy

Link building is one of the most efficient SEO strategies for both increasing the number of visitors to a website and improving the rankings of a website in organic search results.

Competitor analysis

Once you have identified your main competitors based on the niche you are operating in and on using the same keywords, you can easily find out which are the websites linking to them. Chances are the sites linking to your competitors will also be interested in linking to you, provided you are just as good as competition or even better. Competitor analysis is a very important factor in SEO.

However, some links might come from directories and sponsored links. In this case you can simply submit your own website to those directories or invest part of your budget in sponsored links.

Creating top quality content

Remember “Content is King” The uniqueness and quality of your content is essential in building an effective link building strategy. Most powerful way to get others to link to your website is by creating high quality content.

Social Media Platforms for LinkBuilding

Social media sites are powerful not only for promotion, but also for your link building strategy. They are great for both click-through traffic and helping your search engine rankings.

Search engines have been offering reasonable amount of importance to social media sites and links coming from them. For example, if you set up a Twitter profile and begin “tweeting” the Googlebot is more likely to crawl it sooner. It is therefore, a great way to get your sites indexed in the search engines such as Google, or let the search engines know when you add fresh content to your blog or website.

Blogs & Feed directories for Link Building

A very efficient way to get more links back to your website is to submit your site to all relevant RSS feed and blog directories.

Directory submissions

Submitting your site to related web directories is an easy way of getting links back. The links aren’t usually very good quality, but it’s a good place to start. Ensure the directory is relevant and related to your website.

Article Writing & Submission

Getting backlinks from article sites is one strategy that needs to be included for successful link building. One example of article site that is highly used at the moment is ezinearticles.com. You can submit your own articles with links either inside your article or at the bottom of the article in what’s called an “Author Bio”. Apart from getting a link back from the particular article site you are posting on, you may end up getting many backlinks if your article is picked up by other websites from there. That is because according to the rules of the article sites the website owners can take your article from the article site and publish it on their own site, so long as they retain the Author’s links.

Forums & Community links

Interacting in public forums and communities can be a great way to get links back to your site. Forums and blogs are hosting a large number of visitors, most of them trying to post their link while engaging in conversations or leaving comments. Not all forums are willing to except link, but as long as you are not spamming, most of them will.

However, a large number of forums and blogs have a “nofollow” tag on their links, which effectively blocks the search engine spiders from counting the link as a vote.

Donations to charity

Since charity websites are a good place to get links from and usually have a good PR (PageRank) are generally good to have link from. In exchange for a donation most charity websites will probably be happy to offer you a link from one of their main pages.

We can help you with the above SEO Link Building Strategies with our expertise in SEO. Let us know if you’d like to have a SEO Quote absolutely free of charge.

Farhan Fawzer

Google get’s SEO Quote

In recent times we have seen regular algorithm updates by Google, in order to serve the users with the best possible results for their search query. The continuous and unconfirmed updates have made webmasters and SEO’s jobs very hard.

However, it is not likely that Google is going to make it any easier to rank higher on their search engine, meanwhile Google’s Matt Cutts and the web spam team are taking spammers very seriously.

We all know and most of us do get emails (especially SEO quotes) from various individuals and SEO companies promising higher rankings on Google, even Matt Cutts of Google received such an email, which states:

I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.

This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.

I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?

Regards,
XXXXXX XXXXX

And another email:

I would like to extend our knowledge to your audience in the form of a uest post [sic]. This post will be written by a college educated writer fluent in English.

To recap we will provide 100% original guest post with statical [sic] data and studies from professional writers.

Matt’s rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical.

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