Quality Links Help Your Search Results

One of the key factors that search engines use to determine rankings is the number of other sites that believe your site is important enough to create a link to it. A link is essential a vote for the page that’s being linked to. However it is not simply the site with the most votes win. Not all sites are created equal and carry the same link value.

Quality links

Many factors are used to determine the value of a link. The analysis of link quality is complex and not an exact science. What gets analyzed as part of the link has changed over the years to provide better search results.

Search engines started using links to determine rankings by simply looking at sheer link volume. Sites with the most links won. People did everything they could to create a huge volume of links and watering down their value.

The search engines realized that the relevance of the linking page to the linked content had great value. While sheer link quantity continues to play a role, it is no longer the only factor in link analysis.

Search engines started analyzing link text. The words in the link started to matter. The words spoke about the page it was linking to and therefore when the words match up with the text on the page the more relevant your page became for those keywords.

Next, search engines started looking at the quality of each link. The higher the authority of the site linking out carries more link value than a lower authority site.

Link age became a factor as it was assumed that higher quality links seem to stay in place longer. Links that come and go might say something about the quality of the site being linked to, or if the link was perhaps just an ad purchased. It’s impossible for the search engines to determine with 100% accuracy whether a link was purchased or not.

There is more to a link that meets the eye. As the progression of link analysis has changed, that means we need to pay attention to our links in order to make sure that we are getting the most value out of each.

Anchor Text: Search engines and searchers get their clue about the content of the page linked on the external site. These words weigh heavily in determining the value of the link and deciding if it worth linking. Links should be keyword rich.

Where it Appears: Where the link appears on the page tells the search engines a great deal about the link itself. Search engines try to determine the value of the link by its placement on the page. Links in the midst of the page’s primary content, referred to as Editorial links, are deemed most valuable. These links are relevant to the searchers topic. Links in ad spaces are generally ignored.

We help businesses review their website’s quality links by our technical SEO team.

Corona Virus and Google Trends


The coronavirus outbreak from Wuhan, China has created massive threat across thee globe as many industires worldwide feel the impact.

Update as of 11th March 2020

On December 31 last year, China alerted WHO to several cases of unusual pneumonia in Wuhan, a port city of 11 million people in the central Hubei province. The virus was unknown.

Several of those infected worked at the city’s Huanan Seafood Wholesale Market, which was shut down on January 1.

As health experts worked to identify the virus amid growing alarm, the number of infections exceeded 40.

Google Trends shows a spike, after the January 20, China reported a third death and more than 200 infections, with cases also reported outside Hubei province including in the capital Beijing, Shanghai and Shenzhen.

And the drop is after the February 11, the WHO announced that the new coronavirus would be called “COVID-19“.

Again the sudden spike after,

February 22, South Korea saw its largest spike in a single day with 229 new cases of the virus.

Italy reported its first two deaths, while Iran confirmed a fifth death among 10 new infections. A sixth death was later confirmed, though it was not clear whether this case was included in the country’s 28 confirmed cases.

In mainland China, the number of new infections fell significantly with 397 cases reported.

Google January 2020 Core Update

14th January 2020 was just an ordinary day for most of us as we went about with our regular work, but not so for Google.

On the 13th Google tweeted about releasing a broad core algorithm update called January 2020 Core Update.

Google's Tweet 2020 core update

Google explained their Algorithm updates in the best possible way as referenced below.

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”

Google Webmaster Central Blog

An Algorithm changes tracking tool Cognitive SEO also was able to track the fluctuations on keywords ranking changes.

cognitiveSEO Alert

Our Client’s keywords ranking change after the 2020 core Algorithm update

We were able to notice massive improvements on our clients keyword rankings after the algorithm update. We have always deployed the best practice when it comes to providing SEO services to our valuable clients.

#1 Keywords Ranking

Some chatter about the Algorithm update from the SEO community

Two hours After the update went live, we began dropping for dozens of keywords one after the other. The effects from our end/datacenters were visible quite fast. We are also losing rich snippets stars for every phrase, after years of having them being visible in the SERPs. We are religiously dropping for everything across the board, including for fresh and expert written content. But I guess if a site has issues that would drag it down, it’s a site wide effect during an update. We’re definitely experiencing that right now. I guess we didn’t do enough work to improve our site and user experience. If I’m being honest and objective with respect to our site, in theory, I can see why it’s dropping. Unpleasant but it’s the reality. Need to work harder.

For us, it’s been horrible since the second week of November. I don’t ever recall Google’s traffic being this bad. The quantity is there, but the quality went right down the toilet. Let’s hope what is apparently rolling out now will dramatically improve traffic quality. Here’s what I’m looking at for this month:

Users: +9.8%
Revenue: -40.6%
Conversion Rate: -38.2%

Almost a 10% increase in traffic and conversions fall off the cliff? Really?Keep in mind this is on top of what turned out to be a terrible November and December. Google’s traffic has gotten really, really bad. And just when you think the quality of traffic coming from Google can’t get any worse, it does!

Have you been affected by the recent algorithm update? Has your website seen significant changes in the keywords rankings, drop in organic traffic, not many inquiries etc. Get in touch me and I’m happy to analyse your website along with you in identifying and fixing the issue.

Sri Lankan girl with Credit Card after online purchase

Advantages of an effective ecommerce web development service in Sri Lanka

With the increasing popularity of online stores the demand for E-commerce web development services are increasing as well. Since the invention of online shops people are switching from visiting shops or department stores to purchasing goods and services online. At the time of introducing online shopping no one expected a huge growth in online shops.

However E-Commerce web development services in Sri Lanka has made online business popular and has reduced the number of customers physically visiting stores to do business. You can now be at the comfort of your home and purchase your favorite product online. An effective E-Commerce web development service will provide you with the following advantages.

We as a Sri Lankan E-Commerce web development services provider will assist you with a well organised design that will have a deep impact over visitors compared to other E-Commerce websites such as Daraz, Ikman.lk etc. At the early stages of E-Commerce websites, they used to attract a lot of visitors but with the growth of E-Commerce it is becoming hard to attract enough visitors to the sites. This is mainly due to all online shops being filled with the same type of design and information which led the online customers into confusion. There was no distinguished difference between the sites.

Our Sri Lankan E-Commerce web development service can provide you with a bespoke design with search engine optimized (SEO) content that will make your E-Commerce site stand out from your competitors. An effective E-commerce web design will include necessary information about products in a detailed description. It will also have a customized design that will leave a deep impact on the visitor. As in any web application you will have to be concerned about the security of your E-Commerce website.

Our web development service will ensure that your customer’s online transactions are direct through a secure payment gateway and will ensure that the monetary data of the customer cannot be hacked by a third party.

Our E-Commerce web developers will design your E-commerce website in a way that, it would be easy to navigate and attract visitors repeatedly. It will help you to increase traffic to your website. Since it would carry the required information about your products it will also provide proper navigation in your site for the visitor. These features will enable you to attract and increase traffic to your E-Commerce website.

Increased traffic will definitely increase more revenue. If your E-Commerce website is designed to manipulate your customers in purchasing more and more products online it will definitely bring in more revenue to your business. This will enable to achieve your ultimate goal in day to day business. Therefore make sure that you hire a Sri Lankan E-Commerce web development service to achieve the same.

Earnings at risk – Google Adsense

Did you get a red alert on your Google Adsense account which says “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.

As most of us in Sri Lanka also use AdSense on various interesting blogs and website’s it’s import to make sure the revenue is not impacted.

Adsense Issue

You’re having a “Publisher ID missing from ads.txt files” issue which is an easy fix.

All you need is to declare who is authorized to sell your inventory with ads.txt

Here’s how to fix it

Create your own ads.txt file for AdSense

Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:

  1. Create a text (.txt) file.
  2. Include the following line:
    google.com, pub-xxxxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
    Important: Make sure you replace pub-xxxxxxxxxxxxxxxxxx with your own publisher ID.
  3. Host your ads.txt on your root domain (for example, https://farhanonline.com/ads.txt).

Here, “root domain” is defined as one level down from the public suffix list. For example, “srilanka.com” would be considered a root domain as “.com” is on the public suffix list but “seo.srilanka.com” would not be considered a root domain.