Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
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Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
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SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.
Latest updates on SEO
December 9, 2012Google / Search Engine Optimisation / SEO TipsHello Everyone,
The days we used to simply add our target keywords to the websites title and meta tags and expect search engines to rank us on top for those search terms are long gone. There are much more and the best part is that every new technique that are deployed by SEO specialists in order to rank well for keywords, sooner or later gets discovered by Google.
People think SEO is dead but the day SEO will is the day Search Engines no longer exist.
2013 is just around the corner and with a lot going on in the past few months in the SEO industry, updates including panda, penguin & EMD to name a few. Some of the important aspects to focus on include:
1. Forget about Search Engines and focus on potential visitors to your website.
2. Onsite optimisation with users in mind keep it relative and relevant – Do not stuff keywords or copy content.
3. Do not submit link to FFA (Free For All) directories and try to have links only from reputable and related sources.
4. Try to use keyword variations and not exact keywords when linking back.
5. Build a reputable brand first before targeting high competitive keywords.
6. Keep a close eye on CTR (Click Through Rate) on Google Analytics to identify your best performing pages and keep improving.
7. Build a reputable Author bio on Google+ profile
8. Create Google+ business for your business/brand (It is as important as having a website for a business)
9. Get involved in Googleplus communities
Matt Cutts, the head of Google’s web spam team would agree with me as Google take steps to improve the quality of search, to give users a better search experience, it is our responsibility, not to spam as responsible SEOs.
Merry Christmas and Best Wishes for a Happy New Year! [...]
March 9, 2014SEO / SEO Tips / Web TrafficThe number of people who use the Internet on a daily basis is well over a billion and this figure keeps rising everyday which is probably why you have never quite understood why your website goes for days on end without as much as a single person visiting. Using the system of probabilities, with that many users on the Internet and each browsing multiple pages every single day then your website should be able to garner at least a decent number of visitors in at least a week but the truth is, that is just not how things work on the net. Majority of Internet users have very similar web browsing habits and chief among this is the use of search engines. To help you understand just how great an impact search engines have heard, recall that Google was once worth close to nothing but is now worth Billions.
This means that for you to have any success in getting any attention in the direction of your website, you have to know how to work the system of search engines. First of all you have to understand that it is not enough to get your website listed on the search engines database. When a user searches a particular keyword, chances are that he will get anything between a thousand and millions of results but why would they care to check the website that is a thousand pages away when the first two results have all that he needs. This means that to get any hits on your website, you have to find a way of ensuring your website is somewhere on the first page and this is where SEO comes in.
SEO stands for one of two things; it could either mean search engine optimisation which is the process by which the accessibility of a website on a search engine is improved through search results. SEO could also stand for search engine optimizers which is the name of given to those who do the job of optimisation. SEO takes into consideration the kind of things people search for and the specific keywords that they use. Using this, they can redesign or remodel their websites HTML and content to make it more relevant to the keywords.
If you have never tried out SEO then you also need to take a lot of caution in how you use this skill. Filling your websites content with all the right keywords will get you quite a lot of visibility on search engines but only for as long as the search engines will let you operate since these methods of SEO along with use of link farms and article spinning are usually classified into what is now known as black hat SEO which basically work by spamming the search engines index much like the way someone may spam millions of email addresses knowing he is likely to get a few hits purely by luck. The easiest, safest and most convenient way of going about SEO is to acquire the services of a search engine optimizer as they already know what to do and how to do it. [...]
April 2, 2018AdSense / GoogleDid you get a red alert on your Google Adsense account which says “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.”
As most of us in Sri Lanka also use AdSense on various interesting blogs and website’s it’s import to make sure the revenue is not impacted.
You’re having a “Publisher ID missing from ads.txt files” issue which is an easy fix.
All you need is to declare who is authorized to sell your inventory with ads.txt
Here’s how to fix it
Create your own ads.txt file for AdSense
Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:
Create a text (.txt) file.
Include the following line:
google.com, pub-xxxxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
Important: Make sure you replace pub-xxxxxxxxxxxxxxxxxx with your own publisher ID.
Host your ads.txt on your root domain (for example, https://farhanonline.com/ads.txt).
Here, “root domain” is defined as one level down from the public suffix list. For example, “srilanka.com” would be considered a root domain as “.com” is on the public suffix list but “seo.srilanka.com” would not be considered a root domain. [...]
October 14, 2010Search Engine OptimisationHave you noticed recently Google have changed and updated, now the way links to your website looks much organised and easy to understand.
The SEO business has become so important that even a slight change made by Google can have a huge impact on any website. This has kept the SEO’s endlessly hunting for more and more strategies.
In other words it has become more and more competitive, and gives a opportunity for all. I personally like what Google does in order to fight spammers. Penalize! is what they are know in the SEO industry. Penalizing a spammer is a great way of combat, however there are clever spammers, who disguise themselves so well that they don’t look spammers and technology cannot identify their activity.
I hope you like the new look of the update, I certainly do, but I need to figure out what happened to the 900 or so links I had, as they only show around 400 now.
Happy SEO [...]
December 7, 2010Google / Search Engine OptimisationThis is no breaking news for some, but for some it is a great piece of news. Finally, Google and Bing let the cat out about Facebook and Twitter when it comes to weighing against ranking a website.
Those who have been excessively using Facebook and Twitter for Search Engine Optimization (SEO) would be highly pleased.
The below conversation took place at an official meeting between an expert SEO, Danny Sullivan and Bing and Google.
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.
WHAT THIS MEANS: You need to be on Twitter and sharing content that gets retweeted!
Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)
Google: Yes we do compute and use author quality. We don’t know who anyone is in real life 🙂
Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?
Bing: Yes.
Google: Yes we do use this as a signal, especially in the “Top links” section .
WHAT THIS MEANS: You need to be actively building your follower base and improve your “author authority” (so your tweets and retweets of your tweets help you more and carry more weight).
We now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls “Author Authority,” and Bing calls “Social Authority.”
If you aren’t yet on Twitter or Facebook (with a Fan Page) please contact us to get a quote and get going – it’s only going to become more important as time goes on.
If you are already on Twitter and/or Facebook but think you may need some help, let us review what you are doing and see how we can help!
Email : farhanweb@aol.com
By Farhan Fawzer SEO Sri Lanka online services [...]
September 25, 2012SEOIf you are about to start a new SEO project make sure you look into the below key areas.
Facts from Client – Ask client to describe if a user were to find their products/ services online through search engine what are the words or phrases would be used.
Research – With the facts from clients we will do a thorough research about keywords, competitors etc.
Keywords – Gather the list of keywords from research and finalise the best keywords for the given niche.
Structure & Design – Based on the keywords the site structure & design will be planned.
Content – Content will be written based on the finalised keywords.
Development – Website will be developed based on the structure and design.
Onsite SEO – The site will be checked for onsite factors and signed off for QA.
Offsite SEO – Site will be submitted to directories, search engines & social media sites.
Monitoring Progress – We will continue to monitor the websites performance on Search Engines. [...]
March 22, 2013SEO / WordpressWordPress will by default name the administrator user account as admin. If you haven’t made any changes while installing WordPress, that is probably what you will use to log in.
The issue with this is evident: if someone wanted to gain access to your blog, all they would need to do is to keep using the “admin” user name with a number of passwords combinations. This is called brute force attack, and with automated tools it works quite often.
Whenever installing WordPress from scratch, therefore, remember to use some other name instead of admin for the administrator user account. If you already have WordPress installed, the fix is very simple. Just create a new user and set it as administrator. Then log in with that new user and delete the “admin” user. Don’t worry if you have many posts written by the user, WordPress will ask whether you want to delete them or re-assign them to a new user (choose the latter obviously).
As for choosing the new user name, make sure that it is not similar to the name you display publicly on your blog. If you sign your posts as John Doe, for instance, naming the administrator user as “john” or “johndoe” wouldn’t help. You need something that others won’t be able to guess easily.
Need assistance regarding SEO for WordPress Do not hesitate to get in touch with me. [...]
July 25, 2012Robots TextRobots txt is one of the most important elements that you should always check when it comes to onsite SEO.
I recently came across a website which had its homepage (the most important page of any website) blocked by mistake. This is somewhat similar to inviting someone to a party and closing the main door when they arrive.
So check your websites right now if your site is blocked for search engine spiders.
Go to your browser and type http://www.example.com/robots.txt (replace example with your domain)
See if you have a file which says:
User-agent: *
Disallow: /
If it looks like the above then you are in trouble.
User-agent: * means it applies to all robots
Disallow:/ instructs the robot not to visit any of the pages on the site.
However all robots do not go according to robots text some ignore but Google usually follows robots text strictly. It is safe to use the below which will allow all robots to visit your website.
User-agent: *
Disallow:
You can use robots text to exclude pages such as logins etc from getting indexed or robots visiting them. Find out all about how to use robots text visit www.robotstxt.org/robotstxt.html [...]
March 23, 2016360 Virtual Tours / Google / See Inside / Sri LankaThe long awaited Google Street view for Sri Lanka is finally here. Google maps have been a very effective and useful tool for most Sri Lankan’s, like other developed countries we have been using the maps for various reasons from giving someone directions, finding the easiest route to a destination or checking the traffic of a particular road (Google recently added this feature which is available on android and ios).
As Google continues to make life easier, the Google see inside feature on SERPs (Search Engine Results Page) is an ideal platform for business to showcase their property whether its a hotel, resort or showroom. The Google see inside enables you to virtually go inside a property such as a hotel or resort and have a 360 degree view of the property and navigate around. Now that we even have the Google Street view, the 360 virtual tour via the See inside link is very useful for hotels & resorts where potential guests get to see the rooms and views they would be getting when they visit. Invite customers in with indoor Street View of your business on Google Search and Google Maps.
The pioneers of introducing 360 virtual tours and Google see inside in Sri Lanka have been on the forefront by assisting many businesses to enhance their visibility on Google Maps. Despite few small companies comprising only a couple of people which pretend to be Google in Sri Lanka. [...]
October 28, 2010Search Engine OptimisationHow important are domains when it comes to search engine optimization. Choosing the right domain can play a major role when it comes to optimizing your website for high competitive keywords. Best advice is to have at least one keyword as part of your domain.
As part of the algorithms of search engines, domains are also given a considerable amount of weight on search engine results pages. There are over 200 algorithms used by Google to rank a particular website. Over using keywords on domains can have your website penalized for spamming.
However, hyphens on domains are used to separate two words which is also fine with search engines but this might lead some returning users to end up on your competitor’s website.
e.i Instead of typing www.my-website.com it is very much possible that users type www.mywebsite.com
So next time when you choose a domain for your website watch out folks.
Happy SEO [...]