Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
Consult an experienced and expert Sri Lankan SEO Specialist to audit your website & analyze for common SEO issues for FREE (Yes, at no cost).
Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
Get your SEO audit report now.
SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.
Latest updates on SEO
May 23, 2012Search Engine Optimisation / Sri LankaIt was interesting to see the big question “What is SEO” being searched on Google by a lot of Sri Lankans approximately around 58 people in Sri Lanka searched the exact term and over 8,000 use other variations of the same term on an average month at the time of writing this post.
However, those of you still wonder What is SEO? SEO stands for Search Engine Optimisation that is optimizing your website or webpage for search engines. SEO is also part of online marketing where a website can be optimized to rank on top of the search results for a given keyword on Search Engines which gives a better chance of a searcher visiting the website and making a purchase or making an inquiry. This is different from paid ads or sponsored ads which is a paid service.
There are few very good companies including one of the best SEO company in Sri Lanka which provide SEO services and most of them are outsourced by other holding companies over seas.
If you are interested in SEO, there are number of FREE SEO tools and SEO tutorials that can be found online. However before you use any SEO software I’d recommend you first understand the basics of SEO to avoid complications and mistakes.
If you liked this information please Like us and Share SEO Sri Lanka on Facebook. [...]
May 31, 2011Online Marketing / Social Media / Sri LankaMastering the basic ideas for your marketing strategy would give you the necessary foundation to implement the rest of the marketing strategies. But it is important to see whether these strategies would really work. Here are some ideas that would help you build a foundation to start off your online business. Even if your target is to generate more leads to your online business or getting more sales, this foundation will be of great importance.
To begin with you will first need to create a professional website. By creating a website your online visitor could study about your company, what you are selling, your goals and why they should be purchasing your products. If your website does not look professional, it will give a negative image to your visitor. This does not mean that you need to include flashy and colourful graphics to your website. But you need to make sure that it is user friendly and delivers the message to the targeted audience. The design of your website will not matter in this instance. All it matters is how you layout the content, merchandise and information on your website. Therefore a professional site can appear to be very simple as well.
The next thing you have to remember is that once your site goes live it is viewed by many people. It is important that you do not display anything that is unprofessional. Every time you do a change to the site make sure that you make no spelling mistakes and there is no broken links. Little things like this can bring a bad reputation to your site, so it is better to avoid them. Even if you have not noticed them your visitor would have a bad impression about your site. As an example if you posting a blog about Online Marketing then you will have to include any links that would relate to the topic.
To help you in the long run you can also add Social Media Marketing as one of your online marketing strategies. It is all about marketing your business products using social networking sites as Facebook and Twitter. The more friends or followers you have the bigger the audience would get. Using Facebook for your digital marketing can help you a lot as it has a diverse community of all ages and people from different geographies that have different interests. Twitter can help you to build a list of potential customers and at the same time keep your current customers informed about new product at a click of a button. Social Media Marketing will not only benefit you by driving more traffic but also build brand awareness.
These tips will help you build solid marketing strategies to generate sustainable success in your online business. If you need assistance in building a professional website reach a web designer and also get the assistance of a Online Marketing team to implement these strategies. [...]
June 4, 2016360 Virtual Tours / Colombo / Google / See Inside / Sri LankaWe are extremely delighted to welcome expert German photographer Felix Steck in Sri Lanka.
Felix Steck is to start covering hotels and resorts with his expertise and experience in photography.
While it is still a new trend with Google street view, the see inside feature of Google is very much likely to catch up soon in Sri Lanka.
There are few novice companies in Sri Lanka, who claim to be authorized partners of Google in Sri Lanka and have gone to the extent of even publishing on digital and print media. For the best of my knowledge, currently only few Google Trusted photographers are from Sri Lanka as per Google’s listing for Trusted Photographers. They are the pioneers in Google Street view and have been involved in Google related businesses such as Google local business since 2012. Many hotels and resorts in Sri Lanka are taking the advantage of Google see inside.
I hope Felix Steck and professionals of Sri Lanka if worked together could be a great strength and add more value to the local businesses in Sri Lanka. [...]
April 10, 2011Search Engine OptimisationGoogle trends gives you a quick insight of how certain searches have been made on Google over the past.
This is a very important tool if you’re targeting a particular country or city for a product or service. You can find out how much that particular product or service have been searched via Google.
As an example I’d like to share with you the recent earthquake which struck Japan. Follow the link bellow and check out how the line has shot up when you enter words “earthquake Japan” into Google trends. This proves that Google trends results are very much accurate and can be counted on.
http://www.google.com/trends?q=earthquake+japan&ctab=0&geo=all&date=2011&sort=0
Happy blogging and comeback soon for more tips an updates [...]
June 7, 2016Google / Online Marketing / PPC / Rankings / Search Engine Optimisation / SEO / SEO Tips / Web TrafficGood things come to those who wait
Patience is a virtue in search engine optimization. Placing paid sponsored ads in the Pay per Click (PPC) area via Google AdWords can achieve almost immediate results but SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. However the long term benefits of SEO often out weight the almost instantaneous results of PPC. This is one reason that the two often work well together in a campaign.
Optimizing your site for your targeted key phrases won’t get you to Page 1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it.
The process of optimizing a site can take months or even over a year, depending on how competitive your area of practice and your geographic target. SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen.
Developing a Proper Base Takes Time
Hours of research, developing the proper site architecture, and making the site user friendly must all be completed prior to the actual optimization of specific pages. Keyword research, research on your specific product or service and your specific targeted geography, competition research, and more, must be completed before any optimization can begin.
Every website has different construction, design, layout, history, and speaks differently. No two sites are the same; therefore no research is the same. Some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. You don’t get ahead by cloning a competitor; you get ahead by outsmarting a competitor.
There Are No Magic Bullets in SEO
Many businesses have quality websites. To get the search engines to rank you higher than other businesses competing in your same product or services, it is important to do all the little things right. There is no one thing you can do that will send you to the top of the rankings. You must do a series of small things right over time. Overall website construction including “Site maps”, help both search engines and visitors quickly and easily get to the information that is important on your site.
Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. Providing unique content offers value to visitors, videos give people an understanding of you, your personality and FAQ that address real issues are some of the examples that separate you from the rest.
Even the design and navigation of the site play a major role. The easier it is for visitors to find their way around your site the easier it is for the search engines to crawl and index all your web pages. [...]
April 1, 2015Mobile / Search Engine Optimisation / SEO / SEO TipsAs most you may know by now and expect the next major Algorithm update to roll out by Google by around the 21st April week.
Let’s take a closer look at what Google’s trying to accomplish by rolling out this update.
This is Google’s much awaited step towards providing primarily mobile friendly sites in mobile search.
The update will impact mobile search results globally in all languages, and Google says it will have a “significant” impact.
To make sure your site is mobile friendly or not on Google’s mobile search results, run your site through the mobile-friendly testing tool. If you get through, you have nothing to worry about.
There are many websites in Sri Lanka that are not Mobile friendly and needs immediate action in order to keep up to speed with Google. [...]
March 23, 2016360 Virtual Tours / Google / See Inside / Sri LankaThe long awaited Google Street view for Sri Lanka is finally here. Google maps have been a very effective and useful tool for most Sri Lankan’s, like other developed countries we have been using the maps for various reasons from giving someone directions, finding the easiest route to a destination or checking the traffic of a particular road (Google recently added this feature which is available on android and ios).
As Google continues to make life easier, the Google see inside feature on SERPs (Search Engine Results Page) is an ideal platform for business to showcase their property whether its a hotel, resort or showroom. The Google see inside enables you to virtually go inside a property such as a hotel or resort and have a 360 degree view of the property and navigate around. Now that we even have the Google Street view, the 360 virtual tour via the See inside link is very useful for hotels & resorts where potential guests get to see the rooms and views they would be getting when they visit. Invite customers in with indoor Street View of your business on Google Search and Google Maps.
The pioneers of introducing 360 virtual tours and Google see inside in Sri Lanka have been on the forefront by assisting many businesses to enhance their visibility on Google Maps. Despite few small companies comprising only a couple of people which pretend to be Google in Sri Lanka. [...]
June 21, 2011Mobile / Online Marketing / regularWith the growing numbers in mobile phone and smart phone users, it is a must that you have a mobile website so that your customers could easily reach you. Not anymore is it a trend but it is becoming a necessity to have a mobile website apart from you main website. Nowadays most of the companies have realized the importance of having a mobile site and are seeking web developers to create sites for them. As a web designing and developing company it will be very useful for you to know on what involves on building a mobile website. The following tips will give you a basic knowledge on what features that you need to include on a mobile website.
Considering the amount of space is important that you include the most important information on top of the page. This will make it easier to convey the message to the mobile user. Most importantly include your company logo in a customized size. Navigation should be focused on up and down and left to right navigation should be minimal. The best way to avoid left to right navigation is by adding your content in a single column layout. It is advisable not to use tables. But if you have to use them make sure it is no more than two columns and avoid merging rows and columns.
The content that you include on the website should be easy to read and navigate. Select brief descriptions if you need to include any. Make sure you select the proper font size so that the user does not need to zoom the page to read the content. When building a mobile website you will not require special coding so you can use XML or XHTML to code the site. Basic coding such as HTML and CSS can be used as well. Make sure you carefully select target keyword to optimise as you cannot input much content. Make sure to include the keywords on title tags, description meta tags, heading tags and file names.
When using images and graphics make sure that you use as little of them as possible. If not the mobile site would take ages to load. You can include .jpeg .gif or .png formats when adding images as they are light in weight. Make sure to compress the images so that it would not zoom out. When selecting a style for a mobile website make sure the maximum page size to be 20Kb and if possible try to make it less than 10Kb, so that the user is not charged too much when browsing the mobile site. Any website needs links to be placed, but for mobile websites it would be hard since there is no back button. Therefore make sure all pages are linked to other pages. You can also place a link that would generate a call. So that the user can get in touch with you and get further details about the products and services. [...]
October 12, 2010Google / Search Engine Optimisation / Sri LankaSearch Engine Optimization (SEO) What was your first impression when you first heard the term SEO?
Many of us will have different stories and I have to admit that some are still not sure of what it means. Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines by means of natural unpaid listing.
For SEOs Search engines have become a part of our lives, as we use them day in and day out. Others use it at least a few times at work or home to find information, tutorials, recipes, definition, products, services etc…
Do we know how effective our searches are or how accurate the information we find is related to the subject we search. Performing a search fast and accurate can save you quite a lot of time and resources. Next time you search for anything on Google make sure you use keywords instead of “stop words” such as AND, OR, A, AN. Google does not give any weight to them but simply ignores, when you use them in phrases. [...]
November 5, 2010XML SitemapToday lets take a look at Sitemaps and how to submit them to Google.
A Sitemap is an XML file that contains the URLs of all the web pages in your site. You create this file and submit it to Google so that Googlebot will read it. You can specify certain parameters in the file such as the location (URL) of your web pages, when they were last modified and how frequently the pages are updated
It is important from a SEO’s point of view to tell Google where all of your web pages are, so you can improve your website visibility in their index. Submitting a Sitemap to Google may improve your rankings by getting an unlinked or deeply linked page into the index that wasn’t previously. It is worth to create an XML Sitemap for Google, if you are concerned about search rankings and SEO.
There are a number of sites where you can generate a free XML Sitemap.
The following steps will take you through to create and submit a Sitemap of your own.
Firstly, you need to have a list of your websites URLs.
Visit www.xml-sitemaps.com nothing to worry about it is 100% free. Type your websites URL and hit the submit button and your XML Sitemap will be generated.
Once you have your Sitemap you must now submit the Sitemap to Google. Visit www.google.com/webmasters/sitemaps/login and login with your Google account. Don’t have one? Don’t worry – that’s free, too.
Don’t forget to update your Sitemap if you change the URLs or add new pages to your site.
Hope you found this information useful
Happy SEO
By Farhan Fawzer SEO Sri Lanka online services [...]