In recent times we have seen regular algorithm updates by Google, in order to serve the users with the best possible results for their search query. The continuous and unconfirmed updates have made webmasters and SEO’s jobs very hard.
However, it is not likely that Google is going to make it any easier to rank higher on their search engine, meanwhile Google’s Matt Cutts and the web spam team are taking spammers very seriously.
We all know and most of us do get emails (especially SEO quotes) from various individuals and SEO companies promising higher rankings on Google, even Matt Cutts of Google received such an email, which states:
I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.
This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.
I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?
And another email:
I would like to extend our knowledge to your audience in the form of a uest post [sic]. This post will be written by a college educated writer fluent in English.
To recap we will provide 100% original guest post with statical [sic] data and studies from professional writers.
Matt’s rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical.