The coronavirus outbreak from Wuhan, China has created massive threat across thee globe as many industires worldwide feel the impact.
Update as of 11th March 2020
On December 31 last year, China alerted WHO to several cases of unusual pneumonia in Wuhan, a port city of 11 million people in the central Hubei province. The virus was unknown.
Several of those infected worked at the city’s Huanan Seafood Wholesale Market, which was shut down on January 1.
As health experts worked to identify the virus amid growing alarm, the number of infections exceeded 40.
Google Trends shows a spike, after the January 20, China reported a third death and more than 200 infections, with cases also reported outside Hubei province including in the capital Beijing, Shanghai and Shenzhen.
And the drop is after the February 11, the WHO announced that the new coronavirus would be called “COVID-19“.
Again the sudden spike after,
February 22, South Korea saw its largest spike in a single day with 229 new cases of the virus.
Italy reported its first two deaths, while Iran confirmed a fifth death among 10 new infections. A sixth death was later confirmed, though it was not clear whether this case was included in the country’s 28 confirmed cases.
In mainland China, the number of new infections fell significantly with 397 cases reported.
Google January 2020 Core Update
14th January 2020 was just an ordinary day for most of us as we went about with our regular work, but not so for Google.
On the 13th Google tweeted about releasing a broad core algorithm update called January 2020 Core Update.
Google explained their Algorithm updates in the best possible way as referenced below.
“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”
Our Client’s keywords ranking change after the 2020 core Algorithm update
We were able to notice massive improvements on our clients keyword rankings after the algorithm update. We have always deployed the best practice when it comes to providing SEO services to our valuable clients.
Some chatter about the Algorithm update from the SEO community
Two hours After the update went live, we began dropping for dozens of keywords one after the other. The effects from our end/datacenters were visible quite fast. We are also losing rich snippets stars for every phrase, after years of having them being visible in the SERPs. We are religiously dropping for everything across the board, including for fresh and expert written content. But I guess if a site has issues that would drag it down, it’s a site wide effect during an update. We’re definitely experiencing that right now. I guess we didn’t do enough work to improve our site and user experience. If I’m being honest and objective with respect to our site, in theory, I can see why it’s dropping. Unpleasant but it’s the reality. Need to work harder.
For us, it’s been horrible since the second week of November. I don’t ever recall Google’s traffic being this bad. The quantity is there, but the quality went right down the toilet. Let’s hope what is apparently rolling out now will dramatically improve traffic quality. Here’s what I’m looking at for this month:
Almost a 10% increase in traffic and conversions fall off the cliff? Really?Keep in mind this is on top of what turned out to be a terrible November and December. Google’s traffic has gotten really, really bad. And just when you think the quality of traffic coming from Google can’t get any worse, it does!
Have you been affected by the recent algorithm update? Has your website seen significant changes in the keywords rankings, drop in organic traffic, not many inquiries etc. Get in touch me and I’m happy to analyse your website along with you in identifying and fixing the issue.
Advantages of an effective ecommerce web development service in Sri Lanka
With the increasing popularity of online stores the demand for E-commerce web development services are increasing as well. Since the invention of online shops people are switching from visiting shops or department stores to purchasing goods and services online. At the time of introducing online shopping no one expected a huge growth in online shops.
However E-Commerce web development services in Sri Lanka has made online business popular and has reduced the number of customers physically visiting stores to do business. You can now be at the comfort of your home and purchase your favorite product online. An effective E-Commerce web development service will provide you with the following advantages.
We as a Sri Lankan E-Commerce web development services provider will assist you with a well organised design that will have a deep impact over visitors compared to other E-Commerce websites such as Daraz, Ikman.lk etc. At the early stages of E-Commerce websites, they used to attract a lot of visitors but with the growth of E-Commerce it is becoming hard to attract enough visitors to the sites. This is mainly due to all online shops being filled with the same type of design and information which led the online customers into confusion. There was no distinguished difference between the sites.
Our Sri Lankan E-Commerce web development service can provide you with a bespoke design with search engine optimized (SEO) content that will make your E-Commerce site stand out from your competitors. An effective E-commerce web design will include necessary information about products in a detailed description. It will also have a customized design that will leave a deep impact on the visitor. As in any web application you will have to be concerned about the security of your E-Commerce website.
Our web development service will ensure that your customer’s online transactions are direct through a secure payment gateway and will ensure that the monetary data of the customer cannot be hacked by a third party.
Our E-Commerce web developers will design your E-commerce website in a way that, it would be easy to navigate and attract visitors repeatedly. It will help you to increase traffic to your website. Since it would carry the required information about your products it will also provide proper navigation in your site for the visitor. These features will enable you to attract and increase traffic to your E-Commerce website.
Increased traffic will definitely increase more revenue. If your E-Commerce website is designed to manipulate your customers in purchasing more and more products online it will definitely bring in more revenue to your business. This will enable to achieve your ultimate goal in day to day business. Therefore make sure that you hire a Sri Lankan E-Commerce web development service to achieve the same.
Earnings at risk – Google Adsense
Did you get a red alert on your Google Adsense account which says “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.”
As most of us in Sri Lanka also use AdSense on various interesting blogs and website’s it’s import to make sure the revenue is not impacted.
You’re having a “Publisher ID missing from ads.txt files” issue which is an easy fix.
All you need is to declare who is authorized to sell your inventory with ads.txt
Here’s how to fix it
Create your own ads.txt file for AdSense
Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:
Create a text (.txt) file.
Include the following line: google.com, pub-xxxxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0 Important: Make sure you replace pub-xxxxxxxxxxxxxxxxxx with your own publisher ID.
Host your ads.txt on your root domain (for example, https://farhanonline.com/ads.txt).
Here, “root domain” is defined as one level down from the public suffix list. For example, “srilanka.com” would be considered a root domain as “.com” is on the public suffix list but “seo.srilanka.com” would not be considered a root domain.
SEO in 2018 Trends & Challenges
SEO in 2018… Are you prepared for the new challenges in SEO? Below are a some of the crucial factors that you should be mindful when it comes to optimizing your website in 2018.
Are you supposing a #1 organic and natural ranking is the best way to get just as much traffic as you possibly can? Think again. Significantly, SERP features (local packages, Knowledge panels, highlighted snippets and so forth) are stealing searchers’ attention and clicks from organic and natural listings.
We have to know how to find the keywords and phrases that searchers are in reality using to resolve or even to get answers to the queries they are having. Those should be issues that your company, your website is in fact attempting to solve, that your website’s content including blog posts, articles can help them to resolve.
What you should have is a main keyword and ideally a couple of related supplementary keywords that show the searcher’s purpose. So the intention behind of most of these queries and phrases ought to be the same so the same content can provide it. After you do that, we will have a main and a secondary group of keywords that we can target with our keywords optimization efforts.
Link building is not likely to fade away in 2018, but it’ll be more important than ever before to make a strategy that looks for out quality links. There is no need to shoot for new links if indeed they don’t add value and help you build an power in your concentrate on niche.
This won’t always imply that the best backlinks result from typically the most popular sites, but it’s still essential to seek coverage from sites that are highly relevant to your industry. Recommendation traffic can still donate to your site’s organic and natural search rankings, although it is also useful to get started on thinking of link constructing as a long-term process.
An effective SEO strategy in 2018 will move towards relevance building, helping a brand name develop powerful connections and links which will be beneficial in the longer term.
Meta Titles and Descriptions
Indeed, Google still uses the meta depiction every now and again. I know it appears like now and then they don’t. In any case, truth be told, there’s a high percent of the time when the actual meta data from the page is utilized. There’s a considerably higher rate where the title is used. The URL, while Google some of the time truncates those, utilized as a part of the snippets and different components. How Google shows your page on the SERPs decides if individuals want to click on your page or somebody else’s. It’s very important to have descriptive and clean meta titles & descriptions that create that urge to a user to click.
User experience for SEO will become even more vital in 2018. Google has made it very clear that the main focus is on the user and this could create many websites deliver a desired user experience for all website visitors.
Google is rolled out another mobile-first index. This implies Google will make and rank its search results based on the mobile version of content, even for listings that are shown to desktop users.