SEO Specialist Sri Lanka

Farhan Fawzer

May 30, 2024

Google Confirms Leak of Search Ranking Document

Google has confirmed the leakage of a confidential document detailing its search ranking systems, sparking hot discussion topic within the SEO community. The document, reportedly used internally, sheds light on the intricacies of Google’s ranking factors, which are critical for website visibility on the search engine.

The leak has unveiled several key components of Google’s ranking algorithm, including the weight given to various factors such as page speed, mobile-friendliness, and backlink quality. This revelation has prompted SEO professionals to reassess their strategies, ensuring alignment with the uncovered guidelines to maintain or improve their website rankings.

Google’s response to the leak emphasizes their commitment to transparency and user experience. The search giant has reiterated that while the document provides insights, the actual algorithms used in real-time are dynamic and continuously evolving. This complexity ensures that no single factor can guarantee top rankings, as the search engine prioritizes delivering the most relevant and high-quality content to users.

Industry experts suggest that the leak will lead to a more informed and strategic approach among webmasters and SEO practitioners. However, they also caution against over-reliance on the document, advising a balanced focus on content quality, user engagement, and technical SEO.

For more detailed information, you can read the full article on CXOToday.

Farhan Fawzer

March 13, 2023

How to find SEO jobs in Sri Lanka

There are several ways to find SEO jobs in Sri Lanka:

Online Job Portals: You can search for SEO jobs in Sri Lanka on popular online job portals like LinkedIn, Indeed, and Glassdoor. You can also filter your search by location, salary, and job type.

Freelancing Platforms: You can also find SEO jobs in Sri Lanka on popular freelancing platforms like Upwork, Freelancer, and Fiverr. These platforms allow you to work remotely from anywhere in Sri Lanka.

Company Websites: You can check the career sections of local and international companies operating in Sri Lanka. Some companies may advertise SEO jobs on their websites.

Networking: You can connect with SEO professionals and experts in Sri Lanka through social media platforms like LinkedIn and Twitter. Networking with professionals in your field can help you learn about new job opportunities and get referrals.

Recruitment Agencies: You can also contact recruitment agencies that specialize in digital marketing and SEO jobs in Sri Lanka. They can help you find suitable job openings and guide you through the application process.

Remember to customize your resume and cover letter to suit each job you apply for, and be prepared to showcase your SEO skills and experience during interviews. Good luck with your job search!

Learn SEO Online

If you’re looking to learn SEO online, there are many resources available to you. Here are some options to consider:

Google’s SEO Starter Guide: This is a free resource provided by Google that covers the basics of SEO. It’s a great place to start if you’re new to the topic.
Moz: Moz is a leading SEO software company that offers a range of educational resources on their website, including articles, guides, and videos.
Ahrefs: Ahrefs is another popular SEO software company that offers a range of educational resources on their website, including a blog and a YouTube channel.
SEMrush Academy: SEMrush is a popular SEO tool that offers a range of courses on their website. Some of the courses are free, while others require a subscription to access.
Yoast: Yoast is a popular WordPress plugin that helps with on-page SEO. Their website also offers a range of educational resources on SEO.
Udemy: Udemy is an online learning platform that offers a range of SEO courses taught by industry experts.
Coursera: Coursera is another online learning platform that offers a range of SEO courses from top universities and organizations.
HubSpot Academy: HubSpot is a popular marketing software company that offers a range of educational resources on their website, including courses on SEO.

These are just a few examples of the many resources available to learn SEO online. It’s important to do your research and find the resources that work best for you and your learning style.

Farhan Fawzer

June 13, 2021

Quality Links Help Your Search Results

One of the key factors that search engines use to determine rankings is the number of other sites that believe your site is important enough to create a link to it. A link is essential a vote for the page that’s being linked to. However it is not simply the site with the most votes win. Not all sites are created equal and carry the same link value.

Quality links

Many factors are used to determine the value of a link. The analysis of link quality is complex and not an exact science. What gets analyzed as part of the link has changed over the years to provide better search results.

Search engines started using links to determine rankings by simply looking at sheer link volume. Sites with the most links won. People did everything they could to create a huge volume of links and watering down their value.

The search engines realized that the relevance of the linking page to the linked content had great value. While sheer link quantity continues to play a role, it is no longer the only factor in link analysis.

Search engines started analyzing link text. The words in the link started to matter. The words spoke about the page it was linking to and therefore when the words match up with the text on the page the more relevant your page became for those keywords.

Next, search engines started looking at the quality of each link. The higher the authority of the site linking out carries more link value than a lower authority site.

Link age became a factor as it was assumed that higher quality links seem to stay in place longer. Links that come and go might say something about the quality of the site being linked to, or if the link was perhaps just an ad purchased. It’s impossible for the search engines to determine with 100% accuracy whether a link was purchased or not.

There is more to a link that meets the eye. As the progression of link analysis has changed, that means we need to pay attention to our links in order to make sure that we are getting the most value out of each.

Anchor Text: Search engines and searchers get their clue about the content of the page linked on the external site. These words weigh heavily in determining the value of the link and deciding if it worth linking. Links should be keyword rich.

Where it Appears: Where the link appears on the page tells the search engines a great deal about the link itself. Search engines try to determine the value of the link by its placement on the page. Links in the midst of the page’s primary content, referred to as Editorial links, are deemed most valuable. These links are relevant to the searchers topic. Links in ad spaces are generally ignored.

We help businesses review their website’s quality links by our technical SEO team.

Farhan Fawzer

March 11, 2020

Corona Virus and Google Trends

The coronavirus outbreak from Wuhan, China has created massive threat across thee globe as many industires worldwide feel the impact.

Update as of 11th March 2020

On December 31 last year, China alerted WHO to several cases of unusual pneumonia in Wuhan, a port city of 11 million people in the central Hubei province. The virus was unknown.

Several of those infected worked at the city’s Huanan Seafood Wholesale Market, which was shut down on January 1.

As health experts worked to identify the virus amid growing alarm, the number of infections exceeded 40.

Google Trends shows a spike, after the January 20, China reported a third death and more than 200 infections, with cases also reported outside Hubei province including in the capital Beijing, Shanghai and Shenzhen.

And the drop is after the February 11, the WHO announced that the new coronavirus would be called “COVID-19“.

Again the sudden spike after,

February 22, South Korea saw its largest spike in a single day with 229 new cases of the virus.

Italy reported its first two deaths, while Iran confirmed a fifth death among 10 new infections. A sixth death was later confirmed, though it was not clear whether this case was included in the country’s 28 confirmed cases.

In mainland China, the number of new infections fell significantly with 397 cases reported.

Farhan Fawzer

January 15, 2020

Google January 2020 Core Update

14th January 2020 was just an ordinary day for most of us as we went about with our regular work, but not so for Google.

On the 13th Google tweeted about releasing a broad core algorithm update called January 2020 Core Update.

Google explained their Algorithm updates in the best possible way as referenced below.

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”
Google Webmaster Central Blog

An Algorithm changes tracking tool Cognitive SEO also was able to track the fluctuations on keywords ranking changes.

Our Client’s keywords ranking change after the 2020 core Algorithm update

We were able to notice massive improvements on our clients keyword rankings after the algorithm update. We have always deployed the best practice when it comes to providing SEO services to our valuable clients.

Some chatter about the Algorithm update from the SEO community

Two hours After the update went live, we began dropping for dozens of keywords one after the other. The effects from our end/datacenters were visible quite fast. We are also losing rich snippets stars for every phrase, after years of having them being visible in the SERPs. We are religiously dropping for everything across the board, including for fresh and expert written content. But I guess if a site has issues that would drag it down, it’s a site wide effect during an update. We’re definitely experiencing that right now. I guess we didn’t do enough work to improve our site and user experience. If I’m being honest and objective with respect to our site, in theory, I can see why it’s dropping. Unpleasant but it’s the reality. Need to work harder.

For us, it’s been horrible since the second week of November. I don’t ever recall Google’s traffic being this bad. The quantity is there, but the quality went right down the toilet. Let’s hope what is apparently rolling out now will dramatically improve traffic quality. Here’s what I’m looking at for this month:

Users: +9.8%
Revenue: -40.6%
Conversion Rate: -38.2%

Almost a 10% increase in traffic and conversions fall off the cliff? Really?Keep in mind this is on top of what turned out to be a terrible November and December. Google’s traffic has gotten really, really bad. And just when you think the quality of traffic coming from Google can’t get any worse, it does!

Have you been affected by the recent algorithm update? Has your website seen significant changes in the keywords rankings, drop in organic traffic, not many inquiries etc. Get in touch me and I’m happy to analyse your website along with you in identifying and fixing the issue.