Essential SEO tips to succeed online

Nowadays, many web surfers use search engines to find about websites that cater to their need. They also have a tendency to have a search engine as their home page for easy access. This is one of the many reasons as to why you need to have search engine optimisation for your website.

Search Engine Optimisation or SEO will not be a strange term if you are engaged in online marketing. It helps your website to gain a better ranking on the search engines. In SEO there are two types; internal SEO and External SEO. Whilst building your website your developer and web designer would focus on internal SEO. However if your site is not hitting the external SEO then you would not be having a successful online business.

In order for you to reach external SEO there are five essential tips that you would need to use; backlinks, avoiding link spamming, linking profiles, .gov links and forums. The next few paragraphs would explain you how these tips can boost your external SEO.

Back links

Back links are also known as incoming links, inbound links, inlinks and inward links. You may have good backlinks and at times bad backlinks. Search Engines prefer to have good backlinks as it helps your website to get a good ranking in the search engines.

Avoid link spamming

Though link spamming gives a boost to your website initially it can put your site in to the Google Sandbox, which will not push your site on top of the search engines. Therefore when you backlink you should avoid automatic backlink generators to you website.

Linking profiles

Adding the links for your main homepage on social networking profiles (Googleplus), pages (Facebook) and various blogs could optimise results in search engines. This too should be done sensibly to avoid spamming.

.gov links

.gov and .edu are links that google would give the highest preference when ranking your website. Therefore if you can get your website linked with one of these sites your ranking would be doubled. As the value of a .gov or .edu link equals to 10 or even 20 normal links from blogs and forums.


Being a part of a forum can provide you the opportunity to post quality content and add links to your target website. However you should be mindful not to spam the forum as they are strict with the information that is shared on their forums. Should your content grab the attention of the readers, it would also bring in clients through the links that you have posted, and will boost the ranking of your website.

SEO is essential for you to gain top online visibility, popularity and page rank and the tips given above would definitely assist you in achieving it. You might also need to put up SEO contents created on specific keywords, phrasings to reach the top rankings and should be done prior to creating your web page. If your website is still not on the first pages of the search engine results, it is high time you start off with your SEO activities.

Farhan Fawzer is a Sri Lankan SEO Specialist and Online Marketing Consultant.


  1. Gretchen O. Mcconnell

    Today I think it’s best to discuss the theoretical aspects of external links as well as the practical approach to building those links. We’ll take the theory first.

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