Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
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Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
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SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
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Latest updates on SEO
September 25, 2016Online Marketing / Search Engine Marketing / search engine optimization / SEO / Web Design / Web DevelopmentMore people will see your website than will ever see your office. Since the first page most of your visitors will see is your home page, it’s also the most important page. Your home page has only 3 to 5 seconds to capture people attention before they will bounce to another site. Your page must have the right amount of text with the right graphics to grab the visitor’s attention. They are searching for products or service websites because they have a need or a want. Help them find the information quickly and easily to determine if you can provide them a solution.
Here are some tips for ensuring your home page is effective:
1. Keep it concise.
People don’t read websites. They quickly scan to determine if the information they want might be available. Provide the most important information first without a lot of facts and details. Make your content concise and focused. Provide links to inner pages for in-depth coverage.
2. Use keywords.
Use the right keywords that people use to search for related products or service. Content is still king for search engines determining what sites to rank on the first page of Google. Using the right keywords and providing fresh content is vital.
3. Write copy from the reader’s viewpoint.
Visitors don’t care about you. They care about themselves. You are important because you can help them solve their problem. Count how many times you start a paragraph with “I” or “we.” If it is more than one it’s too many.
4. Easy to Use.
Your visitors should be able to instantly determine where to click on your site to locate the information they want. Hyperlinks should be easy to find. Use good descriptive phrases for labeling buttons.
5. Personalize.
Online videos and logos that show awards, memberships etc. allow people to know how you can help.
6. Use headlines and bulletins.
Long paragraphs of text turn readers off. Provide informative headlines to guide visitors and the search engines to the most important keywords. Bullets break up long-winded paragraphs and guide the reader. Bullets allow people to quickly scan information to find the information they need. Hypertext links can be added to allow visitors to find more in depth information.
7. Proofread your copy.
Errors in grammar, spelling and punctuation detract from your professionalism. Proofread your work, and ask others to do it too. An extra set of eyes may catch mistakes you miss. [...]
April 19, 2011Sri LankaAfter the end of the 30 odd years long war in Sri Lanka, it was expected to have huge boost in the tourism sector.
Now its been a couple of years after the war and most high security zones are free for the public. Are we having enough of tourists coming down to Sri Lanka or is it that the country has just gotten from bad to worse.
I have seen plenty of websites and promotions going around targeting tourists around the world.
I came across a pretty nice website Sri Lanka Holiday tours which offers customized tour packages to Sri Lanka.
What really impressed me is how well Search Engine Optimized the site is, even though it is a basic HTML website.
The canonical issue is solved with a nice 301 redirect, so even you type in the URL www.tourslk.com without the www it will redirect. Also at the end /index.html is also similarly done so the links pointing to /index.html is same as without it. This helps to increase your websites PageRank.
Happy SEO [...]
June 22, 2014Search Engine Optimisation / SEOOne of the problems with SEO is that few people really understand it, and some may even not appreciate its value. When dealing with complicated projects with sensitive budgets and many hands in the pie, getting everyone on board with the project may be… uh… “challenging”.
The problem with convincing clients and management to use SEO is twofold. First of all you have to convince them that SEO actually works. They have the right to be skeptical when so many people have used complicated SEO jargon to sell their services without providing the results clients expect. Once you convince them that SEO can work, you have to convince them that you are the person who can make it work for them.
How do you do it?
To put it simply do the opposite of the jargon talkers who have burned your clients in the past. Avoid the clever buzzwords and explain briefly why your process works and then show that it works. Instead of talking the talk, make your numbers speak for themselves.
To do this you have to be clear:
Explain what SEO is, because a surprising number of people are unaware
Explain what specific services you can offer
Show them the increase in website traffic and conversions and Google ranking to show how your work has benefited others and then be specific about how it can be benefit them. Once they see how their crawlability can go up with specialized links, controlled relevant content, they will see how SEO can serve as the foundation of their successful online business.
The first part is easy. Everyone uses search engines to surf the net. If you can’t find a website when you search on Google, there isn’t much point to having the website at all. By explaining how SEO increases your search engine ranking, you can easily explain how that can change the utility of a website.
Marketing changes depend on the medium you use. After all you wouldn’t put a colorful illustration in a book for the blind. In the same sense a gigantic billboard would be useless if it was placed in a location where it was obscured by high rise buildings and impossible to see. SEO is like that, only instead of being obscured by features of the landscape, your client’s website can be hidden by ignorance of how the online landscape works. There is a great pile of information on search engines. The question is how can you make your website stick out of the pile? The most important part of any message is that people read it and SEO is the process of securing the proper location for your customers to see your products.
Now explain what makes your company different. Don’t give away your secrets, but let your clients know what you can do for them, and be specific. This same principle applies to dealing with management and the members of your team. Show Google analytics of websites you have worked with, tracking their site views and online sales. Once your team realizes how valuable SEO can be, they can make it an intrinsic part of their own process.
Because in this day and age, SEO shouldn’t be something you add on, it’s a requirement. Buzzwords are the stock and trade of charlatans, a successful SEO business offers results, not catchphrases. [...]
April 5, 2017SEO / Sri Lanka / Web Design / Web DevelopmentA great website is much more than something that looks pretty. In reality, a website has to be pleasing to the eyes while being functional and also capable of generating valuable leads. This is why website owners have to pay special attention into how their website budget is utilized. Ideally, a tight budget should not be a problem to create a website with all the right features.
1. Choose a simple design
Complicated designs are expensive for many reasons. If you intend to create a graphic rich site with videos and animations, it’s most likely that your budget will be considerably stretched. In addition, busy designs with too much graphics are not always friendly towards slower internet connections. Therefore, it’s best to settle on simple designs that aren’t overcrowded with too many graphics. They are cheaper to design while being friendly to generating traffic.
2. Choose the right platform
With a massive choice for website platforms, you can make your pick without much hassle. However, the difficult part is to pick a platform that you are comfortable with using. Not every one of us is a web developer and it’s important to settle on a platform that allows you to make changes without having to write code. Platforms such as WordPress is well known to allow website owners to update blogs, images and content on other pages without having to rely on a developer.
3. Optimise your site before completion
What most website owners neglect at the website design stage is search engine optimisation. Unless a website is properly optimised from the start, it could be rather costly to make changes later on. Most SEO services providers will request you to add more content to a website, add Alt tags to images as well as to add keyword rich titles and descriptions. This is why you need to do bit of research and to add SEO friendly elements at the designing stage.
You don’t necessarily have to skimp on any important elements on your website to stick to the budget. Instead, you can simply omit the unnecessary elements to create a fully functional website with all the right features and facilities. Choosing an affordable website design company who will also offer a great website with on page SEO setup will help you get established faster and cheaper. [...]
October 28, 2010Search Engine OptimisationHow important are domains when it comes to search engine optimization. Choosing the right domain can play a major role when it comes to optimizing your website for high competitive keywords. Best advice is to have at least one keyword as part of your domain.
As part of the algorithms of search engines, domains are also given a considerable amount of weight on search engine results pages. There are over 200 algorithms used by Google to rank a particular website. Over using keywords on domains can have your website penalized for spamming.
However, hyphens on domains are used to separate two words which is also fine with search engines but this might lead some returning users to end up on your competitor’s website.
e.i Instead of typing www.my-website.com it is very much possible that users type www.mywebsite.com
So next time when you choose a domain for your website watch out folks.
Happy SEO [...]
May 23, 2012Search Engine Optimisation / Sri LankaIt was interesting to see the big question “What is SEO” being searched on Google by a lot of Sri Lankans approximately around 58 people in Sri Lanka searched the exact term and over 8,000 use other variations of the same term on an average month at the time of writing this post.
However, those of you still wonder What is SEO? SEO stands for Search Engine Optimisation that is optimizing your website or webpage for search engines. SEO is also part of online marketing where a website can be optimized to rank on top of the search results for a given keyword on Search Engines which gives a better chance of a searcher visiting the website and making a purchase or making an inquiry. This is different from paid ads or sponsored ads which is a paid service.
There are few very good companies including one of the best SEO company in Sri Lanka which provide SEO services and most of them are outsourced by other holding companies over seas.
If you are interested in SEO, there are number of FREE SEO tools and SEO tutorials that can be found online. However before you use any SEO software I’d recommend you first understand the basics of SEO to avoid complications and mistakes.
If you liked this information please Like us and Share SEO Sri Lanka on Facebook. [...]
December 15, 2012Google / SEOI’m writing this post while having my morning coffee and breakfast waiting for me on the table.
As we SEOs know through out this year Google had been changing and updating their search algorithm frequently with a few major updates effecting many businesses worldwide.
Last Thursday, as usual when going through the Google Analytics I was able to notice something different, it was the rankings of one of my websites was back.
Thanks to Barry Schwartz for the update about the change and Mozcast Update. [...]
March 21, 2011Online Marketing / regularYour Web Designer would have designed a website that have impressed you and will also carry the same impression to your visitors. Therefore it is important to have a website with an eye catching appearance. To achieve this you will have to be cautious when selecting a Web Design agency. You will also have to consider numerous aspects on web designing. If you are looking to get value for the money spent on your web design, these tips would assist you in selecting the right Web Design Agency.
The selected web design agency should be equipped with the necessary web development skills to create and up keep your website. One of the most important facets of the web design agency would be Search Engine Optimisation skills. Many web design agencies have the ability to create impressive website, but they do not implement Search Engine Optimisations to bring your website to top ranks on search engines. Web Design Agency uses on-page Search Engine Optimisation processes when creating your website. Other important elements of your website would be the site map, using keywords at appropriate intervals and a web page that would load faster. This will assist your web page to gain top ranking on search engines. The selected web design agency would also assist you in signing up for small directories to start your search engine marketing advertising procedures. At the same time they will offer your advice on how to market your website using SEO after the contract period ends.
It will advantageous if the selected web design agency has many clients and have experience in creating and developing websites for a long period of time. You have the ability to take a look at these sites that were created for the previous clients. If the web design agency has designed a website for a client in your industry they will be more experienced in creating a website for you. You can also check whether they are willing to exchange banners or other advertising offers between your site and the client’s site.
You may check whether the web design agency has readymade templates for you to choose from. These readymade templates will be of great assistance for you to choose the ideal layout for your website. Once you have chosen a template the Web Design Agency would customise the template to suit your specifications and design requirements.
Apart from web design and development check whether the agency offers content improvement facilities and other website administration packages. This will make your life easy and you will be able to get a complete web design and development package from the Web Design agency. After all you will only have to deal with one agency when you need any amendments to your website.
Your website should be also designed in a way that a person with less technical knowledge is also able to update the site. So you will be able to update company news and the blog without the help of the web design agency. [...]
March 23, 2016360 Virtual Tours / Google / See Inside / Sri LankaThe long awaited Google Street view for Sri Lanka is finally here. Google maps have been a very effective and useful tool for most Sri Lankan’s, like other developed countries we have been using the maps for various reasons from giving someone directions, finding the easiest route to a destination or checking the traffic of a particular road (Google recently added this feature which is available on android and ios).
As Google continues to make life easier, the Google see inside feature on SERPs (Search Engine Results Page) is an ideal platform for business to showcase their property whether its a hotel, resort or showroom. The Google see inside enables you to virtually go inside a property such as a hotel or resort and have a 360 degree view of the property and navigate around. Now that we even have the Google Street view, the 360 virtual tour via the See inside link is very useful for hotels & resorts where potential guests get to see the rooms and views they would be getting when they visit. Invite customers in with indoor Street View of your business on Google Search and Google Maps.
The pioneers of introducing 360 virtual tours and Google see inside in Sri Lanka have been on the forefront by assisting many businesses to enhance their visibility on Google Maps. Despite few small companies comprising only a couple of people which pretend to be Google in Sri Lanka. [...]
April 2, 2018AdSense / GoogleDid you get a red alert on your Google Adsense account which says “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.”
As most of us in Sri Lanka also use AdSense on various interesting blogs and website’s it’s import to make sure the revenue is not impacted.
You’re having a “Publisher ID missing from ads.txt files” issue which is an easy fix.
All you need is to declare who is authorized to sell your inventory with ads.txt
Here’s how to fix it
Create your own ads.txt file for AdSense
Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:
Create a text (.txt) file.
Include the following line:
google.com, pub-xxxxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
Important: Make sure you replace pub-xxxxxxxxxxxxxxxxxx with your own publisher ID.
Host your ads.txt on your root domain (for example, https://farhanonline.com/ads.txt).
Here, “root domain” is defined as one level down from the public suffix list. For example, “srilanka.com” would be considered a root domain as “.com” is on the public suffix list but “seo.srilanka.com” would not be considered a root domain. [...]