Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
Consult an experienced and expert Sri Lankan SEO Specialist to audit your website & analyze for common SEO issues for FREE (Yes, at no cost).
Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
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SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.
Latest updates on SEO
April 23, 2016Facebook / Online Marketing / Social MediaThe answer: mothers with young children
A recent report from a leading Marketing Services, a global provider of integrated consumer insights, found that mothers with children under the age of five were more active on social media, were more likely to shop using a mobile device and were more open to engaging with brands online.
In fact, moms with young kids are more than twice as likely as the general population to visit social networking sites three or more times per day. They are also the most participatory, being twice as likely as the general population to post or comment on social networking websites.
This demographic even surpasses other groups of moms, and it was found that as the children grow older, moms are less likely to be social active.
If you or your company was ever wondering how to market to this group of social savvy women, social media may be the answer.
A possible explanation for this increase in social activity is that “mothers with young kids, especially those with infants, spend a lot of time at home with the kids and need an outlet that allows them to stay connecting with family and friends,”. “In that sense, social media – especially sites like Facebook where users can share photos, statuses and private messages – is ready-made for this segment.”
Some more findings about mothers with young children are:
They are mobile power users:
Moms with young kids are more than twice as likely as the general population to visit websites on their smart phone.
They respond well to advertising:
Especially when shopping for their children, moms with young kids respond very positively to advertising. In fact, they rank highest among all moms for the statement “Advertising helps me to choose products to buy for my children.”
They use mobile phones to look for coupons:
Moms with young kids are 62 per cent more likely than the general population to use their mobile phones to look for local coupons while shopping. [...]
April 2, 2018AdSense / GoogleDid you get a red alert on your Google Adsense account which says “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.”
As most of us in Sri Lanka also use AdSense on various interesting blogs and website’s it’s import to make sure the revenue is not impacted.
You’re having a “Publisher ID missing from ads.txt files” issue which is an easy fix.
All you need is to declare who is authorized to sell your inventory with ads.txt
Here’s how to fix it
Create your own ads.txt file for AdSense
Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:
Create a text (.txt) file.
Include the following line:
google.com, pub-xxxxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
Important: Make sure you replace pub-xxxxxxxxxxxxxxxxxx with your own publisher ID.
Host your ads.txt on your root domain (for example, https://farhanonline.com/ads.txt).
Here, “root domain” is defined as one level down from the public suffix list. For example, “srilanka.com” would be considered a root domain as “.com” is on the public suffix list but “seo.srilanka.com” would not be considered a root domain. [...]
February 28, 2011Online Marketing / regularEmail marketing is one of the cost effective and time saving methods to market your products and services. As much as the ease you experience with it there are some steps you would have to consider before starting off a campaign. These guidelines will help you achieve your target and bring you more business as expected.
One of the most common issues that any Email campaign can face would be the respective Email being marked as spam. Recent studies have proved that people now do not consider spam as unsolicited email but it is simply the email they do not want to read. To avoid this you have to follow a simple step where you give the option for your consumers to subscribe for your marketing emails on your website. Do not forget to mention that their contact details would not be shared with anyone. This will help you build a target audience for your campaign.
You should also use a transparent email ID when sending out emails. Rather than using admin@yourcompanyname.com you can use nameofaproduct@yourcompanyname.com where as it will not be marked as spam. Then the subject line you will have to type in something that would interest your clients, like special discounts or newest products. Stop using abbreviations, slang and hyperbole. You may check your spam emails and get an idea on how you could improve the appearance and language of your marketing email.
Images should be used moderately but should not include high resolution images which would take a long time to load and remember to label the images you have added. Sometimes users disable images from being displayed. By labelling your images your client would get to know on what they are missing and they would check on your email. A call-to-action should also be included in your email campaigns which would give the client a chance to get involved. Your marketing email should carry a message that would ask the viewer to reply to the email, visit your website etc.
By personalising your marketing email you can make it look very important and appear to know the customer personally. Many online marketing campaigns ignore this but adding an appropriate greeting and ending the email with a signature can add a lot of value and trustworthiness to your correspondence. You should also remember to include your contact details in every marketing email, giving your client an option to contact you by various methods.
Include a message that requests your client to add you as a contact in their contact list to keep them updated and not to miss out on upcoming offers. This is another method that you can save your marketing email being marked as spam. Do not include attachments as most of the time your email would not have the expected open rate. Many people do not open email with attachments to safe guard their computers from potential viruses. Remember to include an option to unsubscribe as well. [...]
February 6, 2015Search Engine Optimisation / SEOSo, last week I was approached by a prospect (now new client) that had been working with another SEO company to improve their website’s rankings. The strategy they were employing was to purchase multiple keyword loaded domain names and deploy them as landing pages in the hopes of attracting traffic to those pages based on the keywords contained in the URLs. Thus far, the client has never seen any benefit from this whatsoever.
Now… this was a strategy employed some years ago with fairly high success (at least in terms of attracting eyeballs). However, as I explained to my new client, this strategy is very, very old school. Here’s why…
Begin first of all by thinking about what Google is trying to accomplish through its search rankings. The answer is simple: it wants to provide the best, most satisfying results to the searcher so that the searcher will continue to use Google as their search engine of choice, thereby ensuring its continued dominance of the Internet. Obvious…
Now, ask yourself how Google makes the determination of what searchers are going to like in terms of search results. The answer to this should also be somewhat obvious: really good websites! So, when Google is looking at and figuring out where to rank websites it is essentially analyzing them on the basis of usefulness to the searcher based on the keyword(s) they just searched for.
So, what do you think makes a website valuable to you? Well, obviously a site that reflects the keywords you just searched for in terms of the words on the page, the topic the content is about. But, beyond that, what else? How about videos also tagged with those keywords. Or a blog also full of that sort of content. What about podcasts? Or if it’s a retail site, a well designed and secure shopping cart system, with a secure payment system. What about good, simple navigation? And fast loading pages.
Getting the idea? Right. Google is becoming very sophisticated in its ability to analyze websites. And it is using these sophisticated algorithms to not just look at the text on a page, but also how valuable the site is to a user based on a wide variety of criteria. So, with this in mind, why does anyone think that Google would place high value on a single landing page that’s keyword loaded simply to try to attract search engines? Is there any value there? I think we all know the answer to that.
So… want to be in Google’s good books? Think like Google and start making great websites that people will love. [...]
September 25, 2014Search Engine Optimisation / search engine optimization / SEOIf effective SEO is a concern of yours (and it should be!) there are many things to avoid when building a website, many of which will have a very serious impact on whether someone can ever find your site using a search engine. Some of these are simple fixes, and some not so simple.
Boy… where do I start! There are so many… hmmmm… Here goes, and be advised that these are not in definitive order.
1. Not having sufficient on page content. This is amazingly common. The causes could be a variety of things. Pages built in Flash, text buried in graphics or design that doesn’t allow for the use of many words. But, the effect is the same. Google needs to find the words on the page in order to assign relevance to your website when compiling the search results. While lack of content can potentially be offset through other means, for the most part, you have to show Google and your customers what you are all about. And that means words.
2. Not developing a website with SEO in mind. Jeez, I wish I had a buck for every website owner that came to me for SEO services for their brand new, swanky website after it had already been built with a host of problems. Potential problems are many and varied, from having insufficient text (as in the above), excessive and clunky coding which hampers indexing, excessive java script, or poorly designed pages with high bounce rates, etc. I even saw a site once that was built in such a way that you couldn’t implement H Tags! The truth is, many programmers/developers just don’t know the requirements of the search engines.
3. Inappropriate use of keywords. Keyword selection is really where you separate the wheat from the chaff. It is crucial more now than ever before that you select the keywords that accurately describe you and have the potential to lead to a high conversion rate.
Essentially this is because of two overall factors:
I. the SEO landscape is starting to get pretty crowded out there. Unless you have a super powerful website, it is very difficult to compete for a wide range of keywords. You are better off focusing your energy on those that will give you the best shot at highly targeted traffic.
II. Google is now looking at how effective your site is at retaining search traffic. If you start attracting unfocused visitors who immediately bounce away, Google will start to drop you down the SERPs. Google likes happy searchers… 😉
4. Not devoting enough (or any) attention to linking. As has been the case for a long time now, Google looks at how interconnected you are with a community of similar websites. It uses this to guage how “legitimate” and valuable your site is… figuring that if many similar websites are linking with you, you must be good. Though this has been the case for a long time, it is shocking how many websites devote little attention to this. And, given Google’s recent changes, this is even more important than ever.
5. Lastly, only doing part of the job. Google looks at a huge array of factors when positioning a website in its SERPs. optimisation means looking at as many of these factors as possible, and making the changes required. I’ve seen countless “SEOed” sites that only went part of the way. Good content, but no links… good Page Titles, but no supporting content… matching Titles and content, but crappy keyword selection… and the list goes on. These days, if you only do half a job you may as well kiss your investment goodbye.
So… like I said, these SEO mistakes aren’t in any particular order, but addressing them is crucial to success. Oh yeah… and one more thing: do yourself a favour and consult an expert 😉 [...]
October 22, 2013Conversion Rate / CRO / Online Marketing / Search Engine Optimisation / SEO / SEO Sri LankaYou may be excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your head right now. You may be thinking of various things including your web page’s color, design and so on. You simply cannot contain your excitement. But sometimes you may not realize the most essential things about marketing your business online; thus not targeting the right audience in the world of online marketing of your business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is easy sometimes to worry about getting traffic onto your website without considering conversion rate from existing traffic. For getting optimum results from your search engine marketing campaigns it is very important to optimise site for higher conversions. For most online traders, a 2-4% conversion rate is considered about the industry average. But for some, a 25% conversion rate is perfectly reasonable because of the type of service or product being offered. Here are some ways to improve the conversion rate getting good results from search engine marketing efforts.
Conversion rate is the number of purchases of a product/service, subscriptions or sign ups from visitors. Some website owners only focus on the amount of traffic to the site when in fact there are some problems with their site that if solved would have a positive effect on their conversion rate without major expenses. Think of an instance where, instead of focusing on building traffic, you could double your sales from the traffic of your existing customers. Increasing conversion rate from 2% to 4% will double your profits. Improving the conversion rate on a website from its existing traffic is the best way to increase sales and profits in the quickest possible way.
To be successful in this Digital Marketing era, you must take adequate efforts and time learning what can lead you to success. Get as much as new online marketing information you can and take time to study them before you use of them for your website’s and company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing proper online marketing strategies. Loads of new information is available throughout the web; just type in on Google and you will find what you are looking for.
Farhan is a leading SEO Consultant from Sri Lanka focuses mainly on Conversion Rate Optimization by working closely with his clients. As an Online Marketing Expert he provides a range of Digital Marketing solutions in Sri Lanka. [...]
December 7, 2010Google / Search Engine OptimisationThis is no breaking news for some, but for some it is a great piece of news. Finally, Google and Bing let the cat out about Facebook and Twitter when it comes to weighing against ranking a website.
Those who have been excessively using Facebook and Twitter for Search Engine Optimization (SEO) would be highly pleased.
The below conversation took place at an official meeting between an expert SEO, Danny Sullivan and Bing and Google.
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.
WHAT THIS MEANS: You need to be on Twitter and sharing content that gets retweeted!
Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)
Google: Yes we do compute and use author quality. We don’t know who anyone is in real life 🙂
Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?
Bing: Yes.
Google: Yes we do use this as a signal, especially in the “Top links” section .
WHAT THIS MEANS: You need to be actively building your follower base and improve your “author authority” (so your tweets and retweets of your tweets help you more and carry more weight).
We now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls “Author Authority,” and Bing calls “Social Authority.”
If you aren’t yet on Twitter or Facebook (with a Fan Page) please contact us to get a quote and get going – it’s only going to become more important as time goes on.
If you are already on Twitter and/or Facebook but think you may need some help, let us review what you are doing and see how we can help!
Email : farhanweb@aol.com
By Farhan Fawzer SEO Sri Lanka online services [...]
January 13, 2011Colombo / Google / Sri LankaThe start of this year has been very different to the ones before in many ways. One of the differences is that the warm days of Colombo have been suddenly stolen by the cold weather. How many of you are enjoying the Nuwara-eliya like climate in Colombo? I really love the present weather, so enjoy while it lasts.
I’m tired of the wrong predictions from the Met Department, so I get my temperature update from Google. Don’t need to wait for the hourly news update on the Television or Radio. Want know how to get the current temperature and forecast of world cities including Colombo instantly, just go to Google and type in “weather (name of city)” and enter. Eg. weather colombo, the present temperature and forecast of Colombo is displayed in a flash.
The temperature in Colombo dropped to 18.8 Degrees C (65 Fahrenheit) on the 13th of January 2011. It is the lowest in 61 years, the last time it happened way back in 1950.
Meanwhile, on the same day the temperature in Nuwara Eliya (typical little England) dropped to 7.9 Celsius and the eastern part of the island, Batticaloa, recorded 16.9 Celsius.
By Farhan Fawzer SEO Sri Lanka online services [...]
August 6, 2011Sri LankaSri Lanka is a very beautiful island situated in the Indian ocean and south of India. It is known for the beautiful beaches and friendly people. So being a Sri Lankan myself I thought of adding a bit of information about some of our most beautiful Holiday Destinations. Also you can always find this from the source at http://www.tourslk.com/travel-destinations.html
Negombo
A famous fishing village North of Colombo, with a Dutch built canal. The canal itself is a hive of activity with fishermen traveling up and down in their gaily painted boats. On the shore of the canal you will find many homes and churches and many species of birds, including spectacular Kingfishers.
Kandy
Situated at an elevation of 488 meters, Kandy is rich in tradition and is the spiritual home of Sri Lanka. Perhaps best known for it’s Dalada Maligawa, the temple that houses the tooth relic of Buddha, Kandy is also a popular stop during July / August. During this time the city takes on a carnival atmosphere for the annual perahera, when the tooth relic is paraded around the city in a procession that includes, among others, approximately more than 100 elephants, traditional dancers and drummers.
Galle
One of the most interesting cities in Sri Lanka. It use to be our major national port until the late 19th century. Galle is famous for its well preserved 17th century Dutch built Fort, The journey to Galle is along the palm fringed southern coastal belt passing Hikkaduwa with it’s incredibly beautiful Coral Gardens and exotic tropical fish as well as Ambalangoda, famous for it’s Mask makers and another interesting place to visit is the Turtle Hatchery.
If you are serious about taking a tour to this beautiful island you may contact Sri Lanka Holiday Tours for a custom tour package with the best Hotels in Sri Lanka. [...]
May 30, 2024Google / Rankings / SEO / SEO Sri LankaGoogle has confirmed the leakage of a confidential document detailing its search ranking systems, sparking hot discussion topic within the SEO community. The document, reportedly used internally, sheds light on the intricacies of Google’s ranking factors, which are critical for website visibility on the search engine.
The leak has unveiled several key components of Google’s ranking algorithm, including the weight given to various factors such as page speed, mobile-friendliness, and backlink quality. This revelation has prompted SEO professionals to reassess their strategies, ensuring alignment with the uncovered guidelines to maintain or improve their website rankings.
Google’s response to the leak emphasizes their commitment to transparency and user experience. The search giant has reiterated that while the document provides insights, the actual algorithms used in real-time are dynamic and continuously evolving. This complexity ensures that no single factor can guarantee top rankings, as the search engine prioritizes delivering the most relevant and high-quality content to users.
Industry experts suggest that the leak will lead to a more informed and strategic approach among webmasters and SEO practitioners. However, they also caution against over-reliance on the document, advising a balanced focus on content quality, user engagement, and technical SEO.
For more detailed information, you can read the full article on CXOToday. [...]