Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
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Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
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SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.
Latest updates on SEO
April 19, 2011Sri LankaAfter the end of the 30 odd years long war in Sri Lanka, it was expected to have huge boost in the tourism sector.
Now its been a couple of years after the war and most high security zones are free for the public. Are we having enough of tourists coming down to Sri Lanka or is it that the country has just gotten from bad to worse.
I have seen plenty of websites and promotions going around targeting tourists around the world.
I came across a pretty nice website Sri Lanka Holiday tours which offers customized tour packages to Sri Lanka.
What really impressed me is how well Search Engine Optimized the site is, even though it is a basic HTML website.
The canonical issue is solved with a nice 301 redirect, so even you type in the URL www.tourslk.com without the www it will redirect. Also at the end /index.html is also similarly done so the links pointing to /index.html is same as without it. This helps to increase your websites PageRank.
Happy SEO [...]
May 11, 2015Online Marketing / Search Engine Optimisation / SEO / Web TrafficWithin one second of landing on your website first impressions are made. You have the next 3-5 seconds to capture the interest of visitors to convince them to stay long enough to determine if you might be the firm that can help solve their problem and/or improve their life.
When was the last time your website had a check up?
Be sure your homepage communicates who you are, what you do and whom you serve. Your headlines, your tagline, the text and keywords you use should combine visually with the photos and videos to convey this message. Critical information needs to be “above the fold,” meaning a visitor does not have to scroll to see it. Graphics and contact form that start above the fold does encourage people to scroll to see the rest.
The top right corner is a top-viewed location of a homepage that can be used to attract eyeballs and prompt action. Do you want people to call you? If so, this is the ideal place for your phone number.
Does your website help build trust?
People want to do business with people they trust. Stanford conducted the Web Credibility Guidelines study to see what generates trust online. They found that seeing real people behind the organization and highlighting their expertise and credentials are big factors. Visitors will contact you when they know, like, and trust you. Help connect with website visitors know and trust you by taking extra care with the “about us” page and the hotel or business profiles. Provide more than just your experience and years in business. This is your opportunity to tell people what you want them to know about your business be it a hotel or travel services. Sharing the company’s history and showing that there are great people on your team takes some of the mystery out of booking a hotel room or submitting an inquiry.
Is it easy to find information on your website?
You want to make it easy for visitors that come to your site to find the information they want and to view pages you want them to see. Is the navigation on your site clear? Is it easy for people to find the pages that help them understand the significance of what you do? Tabs should use terms the general public use and understand not legal terms.
Long paragraphs are not user friendly. Use bullets that link to a page or section that discusses that term or area of practice. Bold, highlighted and underline text helps the visitors and the search engines determine what is most important on the page.
Make it easy for people to land on the page of interest and make sure people see the information you want them to see.
Implement steps today to improve your website with SEO. Regardless of your efforts to optimize your site and make sure it is seen, if people don’t like your website they will not contact you. [...]
December 15, 2012Google / SEOI’m writing this post while having my morning coffee and breakfast waiting for me on the table.
As we SEOs know through out this year Google had been changing and updating their search algorithm frequently with a few major updates effecting many businesses worldwide.
Last Thursday, as usual when going through the Google Analytics I was able to notice something different, it was the rankings of one of my websites was back.
Thanks to Barry Schwartz for the update about the change and Mozcast Update. [...]
January 12, 2013Google / Online Marketing / Search Engine Optimisation / SEO / SEO TipsNowadays, many web surfers use search engines to find about websites that cater to their need. They also have a tendency to have a search engine as their home page for easy access. This is one of the many reasons as to why you need to have search engine optimisation for your website.
Search Engine Optimisation or SEO will not be a strange term if you are engaged in online marketing. It helps your website to gain a better ranking on the search engines. In SEO there are two types; internal SEO and External SEO. Whilst building your website your developer and web designer would focus on internal SEO. However if your site is not hitting the external SEO then you would not be having a successful online business.
In order for you to reach external SEO there are five essential tips that you would need to use; backlinks, avoiding link spamming, linking profiles, .gov links and forums. The next few paragraphs would explain you how these tips can boost your external SEO.
Back links
Back links are also known as incoming links, inbound links, inlinks and inward links. You may have good backlinks and at times bad backlinks. Search Engines prefer to have good backlinks as it helps your website to get a good ranking in the search engines.
Avoid link spamming
Though link spamming gives a boost to your website initially it can put your site in to the Google Sandbox, which will not push your site on top of the search engines. Therefore when you backlink you should avoid automatic backlink generators to you website.
Linking profiles
Adding the links for your main homepage on social networking profiles (Googleplus), pages (Facebook) and various blogs could optimise results in search engines. This too should be done sensibly to avoid spamming.
.gov links
.gov and .edu are links that google would give the highest preference when ranking your website. Therefore if you can get your website linked with one of these sites your ranking would be doubled. As the value of a .gov or .edu link equals to 10 or even 20 normal links from blogs and forums.
Forums
Being a part of a forum can provide you the opportunity to post quality content and add links to your target website. However you should be mindful not to spam the forum as they are strict with the information that is shared on their forums. Should your content grab the attention of the readers, it would also bring in clients through the links that you have posted, and will boost the ranking of your website.
SEO is essential for you to gain top online visibility, popularity and page rank and the tips given above would definitely assist you in achieving it. You might also need to put up SEO contents created on specific keywords, phrasings to reach the top rankings and should be done prior to creating your web page. If your website is still not on the first pages of the search engine results, it is high time you start off with your SEO activities. [...]
November 14, 2010SEO Sri LankaGoogle just added a very useful option to its line of search results. The all new Google Instant View on the right hand corner (Magnifying glass icon) of the result page, when a user clicks the icon it will display a snap shot of the website, this will enable the user to decide if it is useful to visit the website. However if the website uses flash on the whole page, it is unlikely that the page will be displayed instead a broken snippet appears. At the time of writing this Google had announced that they are working on optimizing flash for its crawlers to retrieve data and show on Instant View.
I’m beginning to make the most of this tool, as I used to forget the URL of a previously visited website. Google Instant View helps me to save the time I spend on opening the wrong website.
From a SEO’s perspective, I’d not be surprised to see an increase of visits to well designed websites. As I mentioned earlier, if your website is flash based, no matter how creative your site is, it will not look good on Google Instant View.
Try it yourself at www.google.lk and click the icon on the right.
Happy SEO
By Farhan Fawzer SEO Sri Lanka online services [...]
March 23, 2016360 Virtual Tours / Google / See Inside / Sri LankaThe long awaited Google Street view for Sri Lanka is finally here. Google maps have been a very effective and useful tool for most Sri Lankan’s, like other developed countries we have been using the maps for various reasons from giving someone directions, finding the easiest route to a destination or checking the traffic of a particular road (Google recently added this feature which is available on android and ios).
As Google continues to make life easier, the Google see inside feature on SERPs (Search Engine Results Page) is an ideal platform for business to showcase their property whether its a hotel, resort or showroom. The Google see inside enables you to virtually go inside a property such as a hotel or resort and have a 360 degree view of the property and navigate around. Now that we even have the Google Street view, the 360 virtual tour via the See inside link is very useful for hotels & resorts where potential guests get to see the rooms and views they would be getting when they visit. Invite customers in with indoor Street View of your business on Google Search and Google Maps.
The pioneers of introducing 360 virtual tours and Google see inside in Sri Lanka have been on the forefront by assisting many businesses to enhance their visibility on Google Maps. Despite few small companies comprising only a couple of people which pretend to be Google in Sri Lanka. [...]
July 2, 2012Google / Search Engine Optimisation / SEOGoogle continues to make changes in how they determine the rankings of websites. There has been at least five major update in the last three months alone. You can expect this to continue as Google aims to improve the quality of the results shown.
In 2011, Google stirred a lot of debate with their Panda update. They released several versions including Panda 3.5 in April 2012. The Panda updates focused on duplicate content and poor quality content. Later that same month Google released Penguin targeting webspam, keyword stuffing and techniques that don’t benefit users. Whether you can identify the exact update or not your rankings may have been affected.
Why have my ranking dropped?
Recently I have been contacted by firms with websites and optimization with competitive vendors. They want my expert advice on why their rankings have dropped and their traffic is down. The most common problem is that their content has not been updated regularly and it has become stale. Your vendor should make sure regular updates are made. Most attorneys are too busy or are not interested in making the changes themselves. That’s why they outsource this service. The vendor should be proactive and not wait for the firm to raise this issue.
The second most common problem is the lack of quality linking. The website with few links or those linking to poor content sites will either not rank or have dropped with the recent updates. Google is better than ever at discovering “black hat” technique and they will penalize for any technique that is against their published guidelines.
Action Steps
Update your content
Content is still king for SEO success. The search engines are becoming increasingly good at spotting poor quality content. It’s critical to update and improve your content.
Consider adding a Blog to provide fresh information on a regular basis. Properly written Blogs are the fastest way to improve your rankings.
Know where your links coming from
Links have always played an important role in rankings. But number of links is not as important as the quality of links. Evaluating the quality of your links and make sure you get a wide variety links from quality (not spammy) sites. [...]
December 30, 2017Link Building / Mobile / Online Marketing / Rankings / Search Engine Optimisation / search engine optimization / SEOSEO in 2018… Are you prepared for the new challenges in SEO? Below are a some of the crucial factors that you should be mindful when it comes to optimizing your website in 2018.
Search Snippets
Are you supposing a #1 organic and natural ranking is the best way to get just as much traffic as you possibly can? Think again. Significantly, SERP features (local packages, Knowledge panels, highlighted snippets and so forth) are stealing searchers’ attention and clicks from organic and natural listings.
Keywords Optimization
We have to know how to find the keywords and phrases that searchers are in reality using to resolve or even to get answers to the queries they are having. Those should be issues that your company, your website is in fact attempting to solve, that your website’s content including blog posts, articles can help them to resolve.
What you should have is a main keyword and ideally a couple of related supplementary keywords that show the searcher’s purpose. So the intention behind of most of these queries and phrases ought to be the same so the same content can provide it. After you do that, we will have a main and a secondary group of keywords that we can target with our keywords optimization efforts.
Link Building
Link building is not likely to fade away in 2018, but it’ll be more important than ever before to make a strategy that looks for out quality links. There is no need to shoot for new links if indeed they don’t add value and help you build an power in your concentrate on niche.
This won’t always imply that the best backlinks result from typically the most popular sites, but it’s still essential to seek coverage from sites that are highly relevant to your industry. Recommendation traffic can still donate to your site’s organic and natural search rankings, although it is also useful to get started on thinking of link constructing as a long-term process.
An effective SEO strategy in 2018 will move towards relevance building, helping a brand name develop powerful connections and links which will be beneficial in the longer term.
Meta Titles and Descriptions
Indeed, Google still uses the meta depiction every now and again. I know it appears like now and then they don’t. In any case, truth be told, there’s a high percent of the time when the actual meta data from the page is utilized. There’s a considerably higher rate where the title is used. The URL, while Google some of the time truncates those, utilized as a part of the snippets and different components. How Google shows your page on the SERPs decides if individuals want to click on your page or somebody else’s. It’s very important to have descriptive and clean meta titles & descriptions that create that urge to a user to click.
User Experience
User experience for SEO will become even more vital in 2018. Google has made it very clear that the main focus is on the user and this could create many websites deliver a desired user experience for all website visitors.
Mobile-first index
Google is rolled out another mobile-first index. This implies Google will make and rank its search results based on the mobile version of content, even for listings that are shown to desktop users. [...]
October 27, 2010Search Engine Optimisation / SEOAt the time of writing this post I have been exhausted after a holiday down south over the long weekend. I was away from the www or rather 1’s and 0’s game.
Coming to the topic, have you noticed a similarity in SERPs (Search engine result pages) of yahoo & bing lately, both search engines rank your website almost exactly. If you haven’t noticed yet, Bing & Yahoo are joining force and presently testing Bing results in Yahoo!
Both parties are very happy with the progress. The similar results first gave me quite a shock as I was comparing the data gathered by using SheerSEO. I personally think, this is a great move, joining forces by both well established search engines. However, on the other hand Google has made its name in the game so strong, so it is not easy for Bing or Yahoo to battle it out individually. This kind of a merger was very much needed and will definitely have the strength to compete with the giant Google.
Hoping to see the response from Google and the repercussions of the never ending SEO battle.
You may also find more info at the official link at http://goo.gl/a9iY
Happy SEO [...]
April 4, 2014GoogleGoogle’s birthday doodle is one of the best features which gives you that feeling of being special on your birthday when Google displays a little birthday wish on Google search.
Now if your birthday is coming up here’s how you can have that personalized doodle on your birthday. [...]