Farhan Fawzer

Google 7 results on first page

Google has taken another step by reducing the number of results shown on the first page for certain key terms,  the original 10 results have been reduced to 7 with the top result showing multiple internal links.

A very smart move by Google when it comes to quality and would certainly increase the CTR (Click Through Rate) of the top ranking domain.  The websites ranking on top have a better chance of getting more visitors than the ones ranking on the bottom, with the competition reduced to 7 results, without the 8,9 & 10th positions showing up.

This shows that Google is getting more & more confident when it comes to ranking a website on the top positions. Looks like BIG G is going hard at the poor quality websites. Genuine SEO’s will find this a very good opportunity in increase their CTR and reduce the bounce rate.

If you too lost visitors due to this move by Google, please get in touch with the SEO Specialist and we’d like to hear from you.

Farhan Fawzer

SEO Process for New Projects

If you are about to start a new SEO project make sure you look into the below key areas.

Facts from Client – Ask client to describe if a user were to find their products/ services online through search engine what are the words or phrases would be used.

Research – With the facts from clients we will do a thorough research about keywords, competitors etc.

Keywords – Gather the list of keywords from research and finalise the best keywords for the given niche.

Structure & Design – Based on the keywords the site structure & design will be planned.

Content – Content will be written based on the finalised keywords.

Development – Website will be developed based on the structure and design.

Onsite SEO – The site will be checked for onsite factors and signed off for QA.

Offsite SEO – Site will be submitted to directories, search engines & social media sites.

Monitoring Progress – We will continue to monitor the websites performance on Search Engines.

Farhan Fawzer

Importance of SEO

One of the fastest grown trends in today’s business is online marketing, if your business is not online, your competitor will take that advantage to outrun you (this is already happening to most traditional businesses). Online presence has become so vital that no matter what business you are into you need to be able to provide some information about your products/ services online.

Is your business online yet? even if it is and your website doesn’t come up for keywords (products or services that relates to your business), you are losing out on huge business deals.

Potential clients are searching, comparing and even buying products & services online. Billions of searches on Google, Yahoo & Bing are performed everyday by people around the world.

If you are a business owner or a competitor we have the ideal solution for you. We can help you increase your online visibility via search engines using various ethical SEO techniques, build your brand & popularity through social media, which would result in increase increase in sales, more business and popular brand name.

If you read this post right to the bottom, I’d like to request you to do two things or at least one.

1. Contact me and lets see how I can help you (no obligations whatsoever).

2. Like SEO Sri Lanka on Facebook and you will be part of my success.

Farhan Fawzer

Robots Text File

Robots txt is one of the most important elements that you should always check when it comes to onsite SEO.

I recently came across a website which had its homepage (the most important page of any website) blocked by mistake. This is somewhat similar to inviting someone to a party and closing the main door when they arrive.

So check your websites right now if your site is blocked for search engine spiders.

Go to your browser and type http://www.example.com/robots.txt (replace example with your domain)

See if you have a file which says:

User-agent: *
Disallow: /

If it looks like the above then you are in trouble.

User-agent: * means it applies to all robots

Disallow:/ instructs the robot not to visit any of the pages on the site.

However all robots do not go according to robots text some ignore but Google usually follows robots text strictly. It is safe to use the below which will allow all robots to visit your website.

User-agent: *
Disallow:

You can use robots text to exclude pages such as logins etc from getting indexed or robots visiting them. Find out all about how to use robots text visit www.robotstxt.org/robotstxt.html

Farhan Fawzer

Has your website traffic been affected by recent Google changes?

Google continues to make changes in how they determine the rankings of websites. There has been at least five major update in the last three months alone. You can expect this to continue as Google aims to improve the quality of the results shown.

In 2011, Google stirred a lot of debate with their Panda update. They released several versions including Panda 3.5 in April 2012. The Panda updates focused on duplicate content and poor quality content. Later that same month Google released Penguin targeting webspam, keyword stuffing and techniques that don’t benefit users. Whether you can identify the exact update or not your rankings may have been affected.

Why have my ranking dropped?

Recently I have been contacted by firms with websites and optimization with competitive vendors. They want my expert advice on why their rankings have dropped and their traffic is down. The most common problem is that their content has not been updated regularly and it has become stale. Your vendor should make sure regular updates are made. Most attorneys are too busy or are not interested in making the changes themselves. That’s why they outsource this service. The vendor should be proactive and not wait for the firm to raise this issue.

The second most common problem is the lack of quality linking. The website with few links or those linking to poor content sites will either not rank or have dropped with the recent updates. Google is better than ever at discovering “black hat” technique and they will penalize for any technique that is against their published guidelines.

Action Steps

Update your content

Content is still king for SEO success. The search engines are becoming increasingly good at spotting poor quality content. It’s critical to update and improve your content.

Consider adding a Blog to provide fresh information on a regular basis. Properly written Blogs are the fastest way to improve your rankings.

Know where your links coming from

Links have always played an important role in rankings. But number of links is not as important as the quality of links. Evaluating the quality of your links and make sure you get a wide variety links from quality (not spammy) sites.

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