Search Engine Optimisation (SEO) is one of the most tricky and difficult businesses around when it comes to satisfying the client. Most SEO companies do not give much information nor educate their clients of how their website is being optimised. This is one of the most crucial factor and will determine whether the client is going to continue or just pull out.
Most SEOs and Agency’s face this situation mainly because most clients are not interested to listen about the optimisation work done on their website (How many times have you heard a client say I do not know those technical stuff you do), so what do they expect? Rankings, More visits, better Bounce rate etc. This has become the situation where business owners try to get a guarantee from the SEO or the agency, that their website should rank first page on Google for a set of keywords.
Clients should be educated and informed of what will be done and what can be expected.
How many of you had been in a scenario where you just commenced SEO work, then the client said “I want to be ranked by tomorrow”.