Developing Long Lasting SEO Takes Time

Good things come to those who wait

Patience is a virtue in search engine optimization. Placing paid sponsored ads in the Pay per Click (PPC) area via Google AdWords can achieve almost immediate results but SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. However the long term benefits of SEO often out weight the almost instantaneous results of PPC. This is one reason that the two often work well together in a campaign.

Optimizing your site for your targeted key phrases won’t get you to Page 1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it.

Boiling water on the burner

The process of optimizing a site can take months or even over a year, depending on how competitive your area of practice and your geographic target. SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen.

Developing a Proper Base Takes Time

Hours of research, developing the proper site architecture, and making the site user friendly must all be completed prior to the actual optimization of specific pages. Keyword research, research on your specific product or service and your specific targeted geography, competition research, and more, must be completed before any optimization can begin.

Every website has different construction, design, layout, history, and speaks differently. No two sites are the same; therefore no research is the same. Some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. You don’t get ahead by cloning a competitor; you get ahead by outsmarting a competitor.

There Are No Magic Bullets in SEO

Many businesses have quality websites. To get the search engines to rank you higher than other businesses competing in your same product or services, it is important to do all the little things right. There is no one thing you can do that will send you to the top of the rankings. You must do a series of small things right over time. Overall website construction including “Site maps”, help both search engines and visitors quickly and easily get to the information that is important on your site.

Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. Providing unique content offers value to visitors, videos give people an understanding of you, your personality and FAQ that address real issues are some of the examples that separate you from the rest.

Even the design and navigation of the site play a major role. The easier it is for visitors to find their way around your site the easier it is for the search engines to crawl and index all your web pages.

Google removes (+) search operator

Hello Everyone,

It has been a while since the last post and I had been very very busy on a brand new SEO project on a tourism website of my own. I also have been working on getting my own SEO website and blog which you might see live by mid November.

There had been plenty of things happening around as far as SEO’s are concerned and specially the changes Google had been making, including the PR checkers not working as a result of an update to the link (which is resolved now lasted a couple of days). The panda update which sent some sites down the drain by taking off up to 35 to 40% of the site visits. Launch of a new tab called Search Engine Optimization on Google Analytics and the list goes on.

If you had been following my Blog from the beginning and read one of my posts about Search Operators, effectively used the Search Operators, this might be useful news for you. Google had silently removed the + operator from search results, so this will not have any influence when used on a search term. However, the (-) operator and the rest are still working.

Have yourself a try copy the bold tour +packages  and paste on the Google search bar and hit enter.

Some tips to follow if you are new to online marketing

If you have been managing Offline Marketing and are trying to implement Online Marketing it would be a big challenge. You will have to get your offline marketing team to learn about Online Marketing techniques and PR challenges in the Online Marketing area. They would also have to adjust themselves to project manage and create a new set of campaigns and commercial features. However if you follow the listed tips it will help you to overcome this situation.

It is commonly believed that if you invest a small budget in online marketing you could get results in immediate success. This is a very unrealistic expectation. By setting more realistic goals and deadline you can manage the expectations. If you are heading the Online Marketing team then you will have to make sure that your team is informed about these goals and deadlines. If not the success that you gain in a later stage can be misread as an average result.

It would be a challenge to secure a decent budget, if you are spending on resources which do not understand the online marketing concepts. If you think that you do not hold enough funds to finish the project then there is no pint starting it. Generally online marketing strategies such as organic Search Engine Optimisation takes time to bring in expected results. Therefore when setting up goals and deadlines ensure that the cost has been estimated in advance of starting the project. Otherwise you will lose control of the project if you implement the project with an unspecified budget.

Implementing an Online Marketing campaign and improving ongoing campaigns will have a very different set of challenges. These phases should be treated separately and can be accomplished by setting deadlines to each method separately be it Pay Per Click advertising, Search Engine Optimisation or a regular E-mail marketing campaign. This will help you to keep focus on your initial goals and control a smooth operation of the early stages of you Online Marketing campaigns. If not you would tend to blame the failures on the novelty of the work and would lower your expectations.

It is important that you understand the risks involved should any of the campaigns be affected. Having a risk management strategy can help you recover from this. Have a guideline set so that anyone would know how to respond to negative customer comments. You might also fend for assistance of a professional and it is important that you find the right Online Marketing agency to assist you. They will be able to provide you the best strategies to drive your online campaigns.

Being honest with the results of your online campaigns and communicating it to every department within your organization is important. This will help them to understand how they should improve their contribution towards the success of online marketing. In return it will help you to successfully carry out your online marketing campaigns. You may convey these results through a monthly newsletter or a presentation and could allow your colleagues to share their thoughts on how to improve the marketing strategies.

Farhan Fawzer is an SEO Consultant offering Search Engine Optimisation services and Online Marketing consultation.

Page Rank Update From Google

Have you Webmasters and SEO‘s noticed a sudden dance in your rankings and unusual activity on Google lately?  There was a change in Google Search for number of competition,  A keyword which had over 8 million competition on SERP (Search Engine Result Page) dropped to around 5 million while one of our sites ranking for that keyword suddenly jumped up over 120 positions to the top 3.

It has been the  longest awaited Page Rank update ever since last April. Many websites of Page Rank 0 has been promoted to 1. Many web masters across the globe have been waiting for this change for a long time.

Our clients have been very much relieved as they had their website PR increase,  If your website’s PR went up too! Congratulations, all your SEO efforts and experiments have paid off and you deserve it.

Proud to be the first blog to report on Google PR (Page Rank) update in Sri Lanka.

Happy SEO

Farhan Fawzer

Google, Bing, Facebook & Twitter Update

This is no breaking news for some, but for some it is a great piece of news. Finally, Google and Bing let the cat out about Facebook and Twitter when it comes to weighing against ranking a website.

Those who have been excessively using Facebook and Twitter for Search Engine Optimization (SEO) would be highly pleased.

The below conversation took place at an official meeting between an expert SEO, Danny Sullivan and Bing and Google.

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.

WHAT THIS MEANS: You need to be on Twitter and sharing content that gets retweeted!

Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?
Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)

Google: Yes we do compute and use author quality. We don’t know who anyone is in real life 🙂

Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?

Bing: Yes.

Google: Yes we do use this as a signal, especially in the “Top links” section [of Google Realtime Search].

WHAT THIS MEANS: You need to be actively building your follower base and improve your “author authority” (so your tweets and retweets of your tweets help you more and carry more weight).

We now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls “Author Authority,” and Bing calls “Social Authority.”

If you aren’t yet on Twitter or Facebook (with a Fan Page) please contact us to get a quote and get going – it’s only going to become more important as time goes on.

If you are already on Twitter and/or Facebook but think you may need some help, let us review what you are doing and see how we can help!

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By Farhan Fawzer SEO Sri Lanka online services

#GoHomeGota #GoHomeRajapakshas