Social media marketing is a new way of reaching out to old customers, building business relationships and winning new business. The approach has come in handy for home-based small businesses and start-ups whose owners have no office equipment other than a notebook.
Inadequate experience and weak financial muscle to hire marketers among business start-ups has added to the rising popularity of social media marketing. Business websites and social media including facebook, twitter and blogs are some of the channels that young entrepreneurs are embracing in marketing their products.
Social media marketing is the process of marketing through social media sites like twitter, facebook and youtube.
Social media marketing is dissipating as many ceo’s and senior management have started to embrace the power of the social networks. Google+ launched and reaches a user base of over 50 million by the end of 2011.
Social media marketing is a great way to drive repeat business and attract new customers.
Social media marketing is the practice of using social media networks and user-generated content platforms to promote a business, product or service. Social media marketing typically involves participating in conversations with a key audience instead of blatantly throwing out a sales pitch to a large number of people. Social media marketing also includes creating and promoting content that is meant to be shared by users.
The viral and personal nature of social media makes it an effective channel for product advertising, reputation management or corporate branding.
Social media marketing is becoming more and more challenging, based on the complexities involved with the tools, platforms, content, resources, and management involved.
Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking
Facebook is now officially the most often visited website in the world. With this in mind there is no way that this phenomenon, and other sites like it, can be ignored by businesses. By not having a business presence in these areas it means that you could be missing out on lots of highly-targeted, potential customers.
Farhan Fawzer is a Sri Lankan SEO Specialist and Online Marketing Consultant.