Farhan Fawzer

Google algorithm updates 2012

I’m writing this post while having my morning coffee and breakfast waiting for me on the table.

As we SEOs know through out this year Google had been changing and updating their search algorithm frequently with a few major updates effecting many businesses worldwide.

Last Thursday,  as usual when going through the Google Analytics I was able to notice something different, it was the rankings of one of my websites was back.

 

 

 

 

 

Thanks to Barry Schwartz for the update about the change and Mozcast Update.

Farhan Fawzer

SEO Process for New Projects

If you are about to start a new SEO project make sure you look into the below key areas.

Facts from Client – Ask client to describe if a user were to find their products/ services online through search engine what are the words or phrases would be used.

Research – With the facts from clients we will do a thorough research about keywords, competitors etc.

Keywords – Gather the list of keywords from research and finalise the best keywords for the given niche.

Structure & Design – Based on the keywords the site structure & design will be planned.

Content – Content will be written based on the finalised keywords.

Development – Website will be developed based on the structure and design.

Onsite SEO – The site will be checked for onsite factors and signed off for QA.

Offsite SEO – Site will be submitted to directories, search engines & social media sites.

Monitoring Progress – We will continue to monitor the websites performance on Search Engines.

Farhan Fawzer

Importance of SEO

One of the fastest grown trends in today’s business is online marketing, if your business is not online, your competitor will take that advantage to outrun you (this is already happening to most traditional businesses). Online presence has become so vital that no matter what business you are into you need to be able to provide some information about your products/ services online.

Is your business online yet? even if it is and your website doesn’t come up for keywords (products or services that relates to your business), you are losing out on huge business deals.

Potential clients are searching, comparing and even buying products & services online. Billions of searches on Google, Yahoo & Bing are performed everyday by people around the world.

If you are a business owner or a competitor we have the ideal solution for you. We can help you increase your online visibility via search engines using various ethical SEO techniques, build your brand & popularity through social media, which would result in increase increase in sales, more business and popular brand name.

If you read this post right to the bottom, I’d like to request you to do two things or at least one.

1. Contact me and lets see how I can help you (no obligations whatsoever).

2. Like SEO Sri Lanka on Facebook and you will be part of my success.

Farhan Fawzer

Has your website traffic been affected by recent Google changes?

Google continues to make changes in how they determine the rankings of websites. There has been at least five major update in the last three months alone. You can expect this to continue as Google aims to improve the quality of the results shown.

In 2011, Google stirred a lot of debate with their Panda update. They released several versions including Panda 3.5 in April 2012. The Panda updates focused on duplicate content and poor quality content. Later that same month Google released Penguin targeting webspam, keyword stuffing and techniques that don’t benefit users. Whether you can identify the exact update or not your rankings may have been affected.

Why have my ranking dropped?

Recently I have been contacted by firms with websites and optimization with competitive vendors. They want my expert advice on why their rankings have dropped and their traffic is down. The most common problem is that their content has not been updated regularly and it has become stale. Your vendor should make sure regular updates are made. Most attorneys are too busy or are not interested in making the changes themselves. That’s why they outsource this service. The vendor should be proactive and not wait for the firm to raise this issue.

The second most common problem is the lack of quality linking. The website with few links or those linking to poor content sites will either not rank or have dropped with the recent updates. Google is better than ever at discovering “black hat” technique and they will penalize for any technique that is against their published guidelines.

Action Steps

Update your content

Content is still king for SEO success. The search engines are becoming increasingly good at spotting poor quality content. It’s critical to update and improve your content.

Consider adding a Blog to provide fresh information on a regular basis. Properly written Blogs are the fastest way to improve your rankings.

Know where your links coming from

Links have always played an important role in rankings. But number of links is not as important as the quality of links. Evaluating the quality of your links and make sure you get a wide variety links from quality (not spammy) sites.

Farhan Fawzer

A more personal and local search from Bing

Bing has improved and adds personalised and local search results in their search engine. Their blog recently reported about these new developments. These developments in the search engine are focusing in making your search more personal and at the same time keep it area specific.

For example if you look up the word “pizza” and you live in Seattle the results would display Pizza parlours in that area. This is recognised as a local search. How this works is that the search engine recognises your IP location and provides results relevant to your area. At present the local search works only for cities in the USA.

The search engine results are also based on logical assumptions. If you want to inquire about the road conditions and key in ‘traffic’ at 6pm on Friday the results should display the traffic situation and not about the movie or band.

Making the results more personal, Bing will analyse your previous search types depending on whether you are exploring? Looking for a particular site? Trying to find something you had seen before and then would list those results on top of the search results.

At least 76% of people are reported to have used search engines when planning trips, events or social gatherings. Bing’s new improvements are set to assist in indexing search results depending on your location and according to your personal preference. They are currently testing a series of experiments to check as to which techniques could deliver the best results based on a person’s search preferences.

Bing says “The beauty of thinking differently about personalized searching is that it enables us to construct elegant solutions that require a minimal amount of personal information and, frankly, often exhibit better results than a more computationally complex predictive model alone.”

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