SEO Specialist Sri Lanka

Farhan Fawzer

June 6, 2012

Panda Vs Penguin update

As per Wikipedia, Google estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in “highly-spammed” languages. On May 25th, 2012, Google unveiled the latest Penguin update, called Penguin 1.1, this Penguin update, according to Matt Cutts, is supposed to impact less than one-tenth of a percent of English searches.

It is interesting to see the search volume that came from different regions, cities & languages. Surprisingly Ghana is by far most searched “Panda Update” and Sri Lanka is at number 2. Which could also mean these countries were most involved in Search Engine Optimization or at least about Google keyword rankings.

Farhan Fawzer

May 23, 2012

What is SEO

It was interesting to see the big question “What is SEO” being searched on Google by a lot of Sri Lankans approximately around 58 people in Sri Lanka searched the exact term and over 8,000 use other variations of the same term on an average month at the time of writing this post.

However, those of you still wonder What is SEO? SEO stands for Search Engine Optimisation that is optimizing your website or webpage for search engines. SEO is also part of online marketing where a website can be optimized to rank on top of the search results for a given keyword on Search Engines which gives a better chance of a searcher visiting the website and making a purchase or making an inquiry. This is different from paid ads or sponsored ads which is a paid service.

There are few very good companies including one of the best SEO company in Sri Lanka which provide SEO services and most of them are outsourced by other holding companies over seas.

If you are interested in SEO, there are number of FREE SEO tools and SEO tutorials that can be found online. However before you use any SEO software I’d recommend you first understand the basics of SEO to avoid complications and mistakes.

If you liked this information please Like us and Share SEO Sri Lanka on Facebook.

Farhan Fawzer

October 26, 2011

Google removes (+) search operator

Hello Everyone,

It has been a while since the last post and I had been very very busy on a brand new SEO project on a tourism website of my own. I also have been working on getting my own SEO website and blog which you might see live by mid November.

There had been plenty of things happening around as far as SEO’s are concerned and specially the changes Google had been making, including the PR checkers not working as a result of an update to the link (which is resolved now lasted a couple of days). The panda update which sent some sites down the drain by taking off up to 35 to 40% of the site visits. Launch of a new tab called Search Engine Optimization on Google Analytics and the list goes on.

If you had been following my Blog from the beginning and read one of my posts about Search Operators, effectively used the Search Operators, this might be useful news for you. Google had silently removed the + operator from search results, so this will not have any influence when used on a search term. However, the (-) operator and the rest are still working.

Have yourself a try copy the bold tour +packages and paste on the Google search bar and hit enter.

Farhan Fawzer

September 29, 2011

Some tips to follow if you are new to online marketing

If you have been managing Offline Marketing and are trying to implement Online Marketing it would be a big challenge. You will have to get your offline marketing team to learn about Online Marketing techniques and PR challenges in the Online Marketing area. They would also have to adjust themselves to project manage and create a new set of campaigns and commercial features. However if you follow the listed tips it will help you to overcome this situation.

It is commonly believed that if you invest a small budget in online marketing you could get results in immediate success. This is a very unrealistic expectation. By setting more realistic goals and deadline you can manage the expectations. If you are heading the Online Marketing team then you will have to make sure that your team is informed about these goals and deadlines. If not the success that you gain in a later stage can be misread as an average result.

It would be a challenge to secure a decent budget, if you are spending on resources which do not understand the online marketing concepts. If you think that you do not hold enough funds to finish the project then there is no pint starting it. Generally online marketing strategies such as organic Search Engine Optimisation takes time to bring in expected results. Therefore when setting up goals and deadlines ensure that the cost has been estimated in advance of starting the project. Otherwise you will lose control of the project if you implement the project with an unspecified budget.

Implementing an Online Marketing campaign and improving ongoing campaigns will have a very different set of challenges. These phases should be treated separately and can be accomplished by setting deadlines to each method separately be it Pay Per Click advertising, Search Engine Optimisation or a regular E-mail marketing campaign. This will help you to keep focus on your initial goals and control a smooth operation of the early stages of you Online Marketing campaigns. If not you would tend to blame the failures on the novelty of the work and would lower your expectations.

It is important that you understand the risks involved should any of the campaigns be affected. Having a risk management strategy can help you recover from this. Have a guideline set so that anyone would know how to respond to negative customer comments. You might also fend for assistance of a professional and it is important that you find the right Online Marketing agency to assist you. They will be able to provide you the best strategies to drive your online campaigns.

Being honest with the results of your online campaigns and communicating it to every department within your organization is important. This will help them to understand how they should improve their contribution towards the success of online marketing. In return it will help you to successfully carry out your online marketing campaigns. You may convey these results through a monthly newsletter or a presentation and could allow your colleagues to share their thoughts on how to improve the marketing strategies.

Farhan Fawzer is an SEO Consultant offering Search Engine Optimisation services and Online Marketing consultation.

Farhan Fawzer

August 6, 2011

Sri Lankan Holiday Destinations

Sri Lanka is a very beautiful island situated in the Indian ocean and south of India. It is known for the beautiful beaches and friendly people. So being a Sri Lankan myself I thought of adding a bit of information about some of our most beautiful Holiday Destinations. Also you can always find this from the source at http://www.tourslk.com/travel-destinations.html

Negombo

A famous fishing village North of Colombo, with a Dutch built canal. The canal itself is a hive of activity with fishermen traveling up and down in their gaily painted boats. On the shore of the canal you will find many homes and churches and many species of birds, including spectacular Kingfishers.

Kandy

Situated at an elevation of 488 meters, Kandy is rich in tradition and is the spiritual home of Sri Lanka. Perhaps best known for it’s Dalada Maligawa, the temple that houses the tooth relic of Buddha, Kandy is also a popular stop during July / August. During this time the city takes on a carnival atmosphere for the annual perahera, when the tooth relic is paraded around the city in a procession that includes, among others, approximately more than 100 elephants, traditional dancers and drummers.

Galle

One of the most interesting cities in Sri Lanka. It use to be our major national port until the late 19th century. Galle is famous for its well preserved 17th century Dutch built Fort, The journey to Galle is along the palm fringed southern coastal belt passing Hikkaduwa with it’s incredibly beautiful Coral Gardens and exotic tropical fish as well as Ambalangoda, famous for it’s Mask makers and another interesting place to visit is the Turtle Hatchery.

If you are serious about taking a tour to this beautiful island you may contact Sri Lanka Holiday Tours for a custom tour package with the best Hotels in Sri Lanka.