Planning an SEO project

Search Engine Optimization (SEO) projects need good planning to obtain the best results and needs to be considered during, and incorporated into, all stages of a website development or redevelopment of the project. For example, the site architecture (including the selection of a content management system or CMS), the marketing plan (including branding concepts), and much more are impacted.

How SEO projects start

• Putting together an SEO plan
• Performing a technical SEO audit of a site
• Setting a baseline for measuring results and progress

These are the things you want to do at the very beginning of your SEO efforts for any website.

Farhan Fawzer is a Sri Lankan SEO Specialist and Online Marketing Consultant.