Advantages of an effective ecommerce web development service in Sri Lanka

Sri Lankan girl with Credit Card after online purchase

With the increasing popularity of online stores the demand for E-commerce web development services are increasing as well. Since the invention of online shops people are switching from visiting shops or department stores to purchasing goods and services online. At the time of introducing online shopping no one expected a huge growth in online shops.

However E-Commerce web development services in Sri Lanka has made online business popular and has reduced the number of customers physically visiting stores to do business. You can now be at the comfort of your home and purchase your favorite product online. An effective E-Commerce web development service will provide you with the following advantages.

We as a Sri Lankan E-Commerce web development services provider will assist you with a well organised design that will have a deep impact over visitors compared to other E-Commerce websites such as Daraz, Ikman.lk etc. At the early stages of E-Commerce websites, they used to attract a lot of visitors but with the growth of E-Commerce it is becoming hard to attract enough visitors to the sites. This is mainly due to all online shops being filled with the same type of design and information which led the online customers into confusion. There was no distinguished difference between the sites.

Our Sri Lankan E-Commerce web development service can provide you with a bespoke design with search engine optimized (SEO) content that will make your E-Commerce site stand out from your competitors. An effective E-commerce web design will include necessary information about products in a detailed description. It will also have a customized design that will leave a deep impact on the visitor. As in any web application you will have to be concerned about the security of your E-Commerce website.

Our web development service will ensure that your customer’s online transactions are direct through a secure payment gateway and will ensure that the monetary data of the customer cannot be hacked by a third party.

Our E-Commerce web developers will design your E-commerce website in a way that, it would be easy to navigate and attract visitors repeatedly. It will help you to increase traffic to your website. Since it would carry the required information about your products it will also provide proper navigation in your site for the visitor. These features will enable you to attract and increase traffic to your E-Commerce website.

Increased traffic will definitely increase more revenue. If your E-Commerce website is designed to manipulate your customers in purchasing more and more products online it will definitely bring in more revenue to your business. This will enable to achieve your ultimate goal in day to day business. Therefore make sure that you hire a Sri Lankan E-Commerce web development service to achieve the same.

Developing Long Lasting SEO Takes Time

Good things come to those who wait

Patience is a virtue in search engine optimization. Placing paid sponsored ads in the Pay per Click (PPC) area via Google AdWords can achieve almost immediate results but SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. However the long term benefits of SEO often out weight the almost instantaneous results of PPC. This is one reason that the two often work well together in a campaign.

Optimizing your site for your targeted key phrases won’t get you to Page 1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it.

Boiling water on the burner

The process of optimizing a site can take months or even over a year, depending on how competitive your area of practice and your geographic target. SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen.

Developing a Proper Base Takes Time

Hours of research, developing the proper site architecture, and making the site user friendly must all be completed prior to the actual optimization of specific pages. Keyword research, research on your specific product or service and your specific targeted geography, competition research, and more, must be completed before any optimization can begin.

Every website has different construction, design, layout, history, and speaks differently. No two sites are the same; therefore no research is the same. Some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. You don’t get ahead by cloning a competitor; you get ahead by outsmarting a competitor.

There Are No Magic Bullets in SEO

Many businesses have quality websites. To get the search engines to rank you higher than other businesses competing in your same product or services, it is important to do all the little things right. There is no one thing you can do that will send you to the top of the rankings. You must do a series of small things right over time. Overall website construction including “Site maps”, help both search engines and visitors quickly and easily get to the information that is important on your site.

Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. Providing unique content offers value to visitors, videos give people an understanding of you, your personality and FAQ that address real issues are some of the examples that separate you from the rest.

Even the design and navigation of the site play a major role. The easier it is for visitors to find their way around your site the easier it is for the search engines to crawl and index all your web pages.

Is your website helping you capture new business?

Within one second of landing on your website first impressions are made. You have the next 3-5 seconds to capture the interest of visitors to convince them to stay long enough to determine if you might be the firm that can help solve their problem and/or improve their life.

When was the last time your website had a check up?

Website-CheckupBe sure your homepage communicates who you are, what you do and whom you serve. Your headlines, your tagline, the text and keywords you use should combine visually with the photos and videos to convey this message. Critical information needs to be “above the fold,” meaning a visitor does not have to scroll to see it. Graphics and contact form that start above the fold does encourage people to scroll to see the rest.

The top right corner is a top-viewed location of a homepage that can be used to attract eyeballs and prompt action. Do you want people to call you? If so, this is the ideal place for your phone number.

Does your website help build trust?

People want to do business with people they trust. Stanford conducted the Web Credibility Guidelines study to see what generates trust online. They found that seeing real people behind the organization and highlighting their expertise and credentials are big factors. Visitors will contact you when they know, like, and trust you. Help connect with website visitors know and trust you by taking extra care with the “about us” page and the hotel or business profiles. Provide more than just your experience and years in business. This is your opportunity to tell people what you want them to know about your business be it a hotel or travel services. Sharing the company’s history and showing that there are great people on your team takes some of the mystery out of booking a hotel room or submitting an inquiry.

Is it easy to find information on your website?

You want to make it easy for visitors that come to your site to find the information they want and to view pages you want them to see. Is the navigation on your site clear? Is it easy for people to find the pages that help them understand the significance of what you do? Tabs should use terms the general public use and understand not legal terms.

Long paragraphs are not user friendly. Use bullets that link to a page or section that discusses that term or area of practice. Bold, highlighted and underline text helps the visitors and the search engines determine what is most important on the page.
Make it easy for people to land on the page of interest and make sure people see the information you want them to see.

Implement steps today to improve your website with SEO. Regardless of your efforts to optimize your site and make sure it is seen, if people don’t like your website they will not contact you.

Huge increase in direct visits

It happened on the 09th of July, suddenly direct visits to one of our websites started spike up to 650 from 25 visits the previous day. This was a very unusual increase in terms of web traffic. Immediately we contacted the client to see if they have had a TV ad or any other offline promotion go live. It turned out to be that they had no offline marketing effort during the last few days.

After a few days the direct traffic started to increase gradually to seven hundred, then eight hundred, then nine hundred and ultimately hit one thousand. Meanwhile the bounce rate of the website started sky rocketing.

Huge increase in Direct visits

Bounce Rate: 99.65%

Avg. Session Duration: 0:02
Pages/session: 1.01
Almosts all new users

We began to investigate the issue and found few others were also impacted by the same issue.

http://moz.com/community/q/huge-spike-in-direct-traffic-from-ie7

http://www.ukbusinessforums.co.uk/threads/huge-increase-in-direct-traffic-to-our-site-in-the-last-four-days-with-a-high-bounce-rate.329389/

Google Analytics Stats

We started to investigate further about the huge increase of direct visits to the website and we saw most of the visits came mainly from the United States & spread across many other countries. Majority of the visits came through IE7 & IE8 browsers.

What was done so far, 

Filtered the traffic from the browser IE7 & IE8 (where most of this fake traffic generated through), from the main reporting view to keep the reports clean.

Then I created a new view called (IE Traffic) to monitor the large volume of direct traffic.

Will monitor the Direct visits until a solution is found.

 

Improving Hits To Your Website

The number of people who use the Internet on a daily basis is well over a billion and this figure keeps rising everyday which is probably why you have never quite understood why your website goes for days on end without as much as a single person visiting. Using the system of probabilities, with that many users on the Internet and each browsing multiple pages every single day then your website should be able to garner at least a decent number of visitors in at least a week but the truth is, that is just not how things work on the net. Majority of Internet users have very similar web browsing habits and chief among this is the use of search engines. To help you understand just how great an impact search engines have heard, recall that Google was once worth close to nothing but is now worth Billions.

World-Wide-Web Globe

This means that for you to have any success in getting any attention in the direction of your website, you have to know how to work the system of search engines. First of all you have to understand that it is not enough to get your website listed on the search engines database. When a user searches a particular keyword, chances are that he will get anything between a thousand and millions of results but why would they care to check the website that is a thousand pages away when the first two results have all that he needs. This means that to get any hits on your website, you have to find a way of ensuring your website is somewhere on the first page and this is where SEO comes in.

SEO stands for one of two things; it could either mean search engine optimisation which is the process by which the accessibility of a website on a search engine is improved through search results. SEO could also stand for search engine optimizers which is the name of given to those who do the job of optimisation. SEO takes into consideration the kind of things people search for and the specific keywords that they use. Using this, they can redesign or remodel their websites HTML and content to make it more relevant to the keywords.

If you have never tried out SEO then you also need to take a lot of caution in how you use this skill. Filling your websites content with all the right keywords will get you quite a lot of visibility on search engines but only for as long as the search engines will let you operate since these methods of SEO along with use of link farms and article spinning are usually classified into what is now known as black hat SEO which basically work by spamming the search engines index much like the way someone may spam millions of email addresses knowing he is likely to get a few hits purely by luck. The easiest, safest and most convenient way of going about SEO is to acquire the services of a search engine optimizer as they already know what to do and how to do it.