Google Site links

Ever wondered how Sitelinks work on Google.

First let me say that it’s not certain how Google assigns the number of links to each website. The text that is used for the Sitelinks can be the text that are used for the link (or anchor text) on the homepage or the title of the linked page.

  • Google seems to prefer links near the top of a web page.
  • Sitelinks usually only appear for more general search phrases.
  • Sitelinks do show up most often on brand related searches.

Which links does Google choose for the Sitelinks?

Google Sitelinks Example

You’ll notice that they always seem to be first level links on any website. In other words, any links not included on your homepage won’t be used as Sitelink criteria.

  • Unpopular Keywords that are not searched too often don’t get Sitelinks.
  • Older Web sites seem to be awarded Sitelinks more than newer sites.
  • It also seems that your website has to get a certain volume of clicks for the searched keyword.

See more SEO tips.

SEO Tools

There are many web based and downloadable tools which are used by SEO’s and online marketing experts. SEO tools are used for various purposes, you may want to do a competitor analysis, check your rankings on search engines or find who are linking to your website.

Using the right tool for the right job is most important. There are Free and Paid software and online tools. Some tools are very popular and used world wide for specific tasks. If you want to perform a keyword research Google Adwords is one of the best and free tool. Likewise you may find other tools such as open site explore, ahrefs, sheerseo & majestic seo which allows to create a free account with (limited) access.

Sheer SEO is a all in one seo tool which has a very nice dashboard and easy to use options. I have been using this tool for over 4 years and would recommend them for anyone from a starter to an expert in the online marketing world.

Panda Vs Penguin update

As per Wikipedia, Google estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in “highly-spammed” languages. On May 25th, 2012, Google unveiled the latest Penguin update, called Penguin 1.1, this Penguin update, according to Matt Cutts, is supposed to impact less than one-tenth of a percent of English searches.

It is interesting to see the search volume that came from different regions, cities & languages.  Surprisingly Ghana is by far most searched “Panda Update” and Sri Lanka is at number 2. Which could also mean these countries were most involved in Search Engine Optimization or at least about Google keyword rankings.