Importance of SEO

One of the fastest grown trends in today’s business is online marketing, if your business is not online, your competitor will take that advantage to outrun you (this is already happening to most traditional businesses). Online presence has become so vital that no matter what business you are into you need to be able to provide some information about your products/ services online.

Is your business online yet? even if it is and your website doesn’t come up for keywords (products or services that relates to your business), you are losing out on huge business deals.

Potential clients are searching, comparing and even buying products & services online. Billions of searches on Google, Yahoo & Bing are performed everyday by people around the world.

If you are a business owner or a competitor we have the ideal solution for you. We can help you increase your online visibility via search engines using various ethical SEO techniques, build your brand & popularity through social media, which would result in increase increase in sales, more business and popular brand name.

If you read this post right to the bottom, I’d like to request you to do two things or at least one.

1. Contact me and lets see how I can help you (no obligations whatsoever).

2. Like SEO Sri Lanka on Facebook and you will be part of my success.

What is SEO

It was interesting to see the big question “What is SEO” being searched on Google by a lot of Sri Lankans approximately around 58 people in Sri Lanka searched the exact term and over 8,000 use other variations of the same term on an average month at the time of writing this post.

However, those of you still wonder What is SEO? SEO stands for Search Engine Optimisation that is optimizing your website or webpage for search engines. SEO is also part of online marketing where a website can be optimized to rank on top of the search results for a given keyword on Search Engines which gives a better chance of a searcher visiting the website and making a purchase or making an inquiry. This is different from paid ads or sponsored ads which is a paid service.

There are few very good companies including one of the best SEO company in Sri Lanka which provide SEO services and most of them are outsourced by other holding companies over seas.

If you are interested in SEO, there are number of FREE SEO tools and SEO tutorials that can be found online. However before you use any SEO software I’d recommend you first understand the basics of SEO to avoid complications and mistakes.

If you liked this information please Like us and Share SEO Sri Lanka on Facebook.

Sri Lankan Holiday Destinations

Sri Lanka is a very beautiful island situated in the Indian ocean and south of India. It is known for the beautiful beaches and friendly people. So being a Sri Lankan myself I thought of adding a bit of information about some of our most beautiful Holiday Destinations. Also you can always find this from the source at http://www.tourslk.com/travel-destinations.html

Negombo

A famous fishing village North of Colombo, with a Dutch built canal. The canal itself is a hive of activity with fishermen traveling up and down in their gaily painted boats. On the shore of the canal you will find many homes and churches and many species of birds, including spectacular Kingfishers.

Kandy

Situated at an elevation of 488 meters, Kandy is rich in tradition and is the spiritual home of Sri Lanka. Perhaps best known for it’s Dalada Maligawa, the temple that houses the tooth relic of Buddha, Kandy is also a popular stop during July / August. During this time the city takes on a carnival atmosphere for the annual perahera, when the tooth relic is paraded around the city in a procession that includes, among others, approximately more than 100 elephants, traditional dancers and drummers.

Galle

One of the most interesting cities in Sri Lanka. It use to be our major national port until the late 19th century. Galle is famous for its well preserved 17th century Dutch built Fort, The journey to Galle is along the palm fringed southern coastal belt passing Hikkaduwa with it’s incredibly beautiful Coral Gardens and exotic tropical fish as well as Ambalangoda, famous for it’s Mask makers and another interesting place to visit is the Turtle Hatchery.

If you are serious about taking a tour to this beautiful island you may contact Sri Lanka Holiday Tours for a custom tour package with the best Hotels in Sri Lanka.

Tips to build an Online Marketing Strategy that works

Mastering the basic ideas for your marketing strategy would give you the necessary foundation to implement the rest of the marketing strategies. But it is important to see whether these strategies would really work. Here are some ideas that would help you build a foundation to start off your online business.  Even if your target is to generate more leads to your online business or getting more sales, this foundation will be of great importance.

To begin with you will first need to create a professional website. By creating a website your online visitor could study about your company, what you are selling, your goals and why they should be purchasing your products. If your website does not look professional, it will give a negative image to your visitor. This does not mean that you need to include flashy and colourful graphics to your website. But you need to make sure that it is user friendly and delivers the message to the targeted audience. The design of your website will not matter in this instance. All it matters is how you layout the content, merchandise and information on your website. Therefore a professional site can appear to be very simple as well.

The next thing you have to remember is that once your site goes live it is viewed by many people. It is important that you do not display anything that is unprofessional. Every time you do a change to the site make sure that you make no spelling mistakes and there is no broken links. Little things like this can bring a bad reputation to your site, so it is better to avoid them. Even if you have not noticed them your visitor would have a bad impression about your site. As an example if you posting a blog about Online Marketing then you will have to include any links that would relate to the topic.

To help you in the long run you can also add Social Media Marketing as one of your online marketing strategies. It is all about marketing your business products using social networking sites as Facebook and Twitter. The more friends or followers you have the bigger the audience would get. Using Facebook for your digital marketing can help you a lot as it has a diverse community of all ages and people from different geographies that have different interests. Twitter can help you to build a list of potential customers and at the same time keep your current customers informed about new product at a click of a button. Social Media Marketing will not only benefit you by driving more traffic but also build brand awareness.

These tips will help you build solid marketing strategies to generate sustainable success in your online business.  If you need assistance in building a professional website reach a web designer and also get the assistance of a Online Marketing team to implement these strategies.

Is tourism in Sri Lanka booming?

After the end of the 30 odd years long war in Sri Lanka, it was expected to have huge boost in the tourism sector.

Now its been a couple of years after the war and most high security zones are free for the public. Are we having enough of tourists coming down to Sri Lanka or is it that the country has just gotten from bad to worse.

I have seen plenty of websites and promotions going around targeting tourists around the world.

I came across a pretty nice website Sri Lanka Holiday tours which offers customized tour packages to Sri Lanka.

What really impressed me is how well Search Engine Optimized the site is, even though it is a basic HTML website.

The canonical issue is solved with a nice 301 redirect, so even you type in the URL www.tourslk.com without the www it will redirect. Also at the end /index.html is also similarly done so the links pointing to /index.html is same as without it. This helps to increase your websites PageRank.

Happy SEO