Who is the most active on Social Media?

The answer: mothers with young children

Photo credit to www.thepitagroup.com/

Photo credit to www.thepitagroup.com

A recent report from a leading Marketing Services, a global provider of integrated consumer insights, found that mothers with children under the age of five were more active on social media, were more likely to shop using a mobile device and were more open to engaging with brands online.

In fact, moms with young kids are more than twice as likely as the general population to visit social networking sites three or more times per day. They are also the most participatory, being twice as likely as the general population to post or comment on social networking websites.

This demographic even surpasses other groups of moms, and it was found that as the children grow older, moms are less likely to be social active.

If you or your company was ever wondering how to market to this group of social savvy women, social media may be the answer.

A possible explanation for this increase in social activity is that “mothers with young kids, especially those with infants, spend a lot of time at home with the kids and need an outlet that allows them to stay connecting with family and friends,”. “In that sense, social media – especially sites like Facebook where users can share photos, statuses and private messages – is ready-made for this segment.”

Some more findings about mothers with young children are:

They are mobile power users:

Moms with young kids are more than twice as likely as the general population to visit websites on their smart phone.

They respond well to advertising:

Especially when shopping for their children, moms with young kids respond very positively to advertising. In fact, they rank highest among all moms for the statement “Advertising helps me to choose products to buy for my children.”

They use mobile phones to look for coupons:

Moms with young kids are 62 per cent more likely than the general population to use their mobile phones to look for local coupons while shopping.

Social media marketing to reach out to clients

Social media marketing is a new way of reaching out to old customers, building business relationships and winning new business. The approach has come in handy for home-based small businesses and start-ups whose owners have no office equipment other than a notebook.

Inadequate experience and weak financial muscle to hire marketers among business start-ups has added to the rising popularity of social media marketing. Business websites and social media including facebook, twitter and blogs are some of the channels that young entrepreneurs are embracing in marketing their products.

Social media marketing is the process of marketing through social media sites like twitter, facebook and youtube.

Social media marketing is dissipating as many ceo’s and senior management have started to embrace the power of the social networks. Google+ launched and reaches a user base of over 50 million by the end of 2011.

Social media marketing is a great way to drive repeat business and attract new customers.

Social media marketing is the practice of using social media networks and user-generated content platforms to promote a business, product or service. Social media marketing typically involves participating in conversations with a key audience instead of blatantly throwing out a sales pitch to a large number of people. Social media marketing also includes creating and promoting content that is meant to be shared by users.

The viral and personal nature of social media makes it an effective channel for product advertising, reputation management or corporate branding.

Social media marketing is becoming more and more challenging, based on the complexities involved with the tools, platforms, content, resources, and management involved.

Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking

Facebook is now officially the most often visited website in the world. With this in mind there is no way that this phenomenon, and other sites like it, can be ignored by businesses. By not having a business presence in these areas it means that you could be missing out on lots of highly-targeted, potential customers.

Importance of SEO

One of the fastest grown trends in today’s business is online marketing, if your business is not online, your competitor will take that advantage to outrun you (this is already happening to most traditional businesses). Online presence has become so vital that no matter what business you are into you need to be able to provide some information about your products/ services online.

Is your business online yet? even if it is and your website doesn’t come up for keywords (products or services that relates to your business), you are losing out on huge business deals.

Potential clients are searching, comparing and even buying products & services online. Billions of searches on Google, Yahoo & Bing are performed everyday by people around the world.

If you are a business owner or a competitor we have the ideal solution for you. We can help you increase your online visibility via search engines using various ethical SEO techniques, build your brand & popularity through social media, which would result in increase increase in sales, more business and popular brand name.

If you read this post right to the bottom, I’d like to request you to do two things or at least one.

1. Contact me and lets see how I can help you (no obligations whatsoever).

2. Like SEO Sri Lanka on Facebook and you will be part of my success.

Tips to build an Online Marketing Strategy that works

Mastering the basic ideas for your marketing strategy would give you the necessary foundation to implement the rest of the marketing strategies. But it is important to see whether these strategies would really work. Here are some ideas that would help you build a foundation to start off your online business.  Even if your target is to generate more leads to your online business or getting more sales, this foundation will be of great importance.

To begin with you will first need to create a professional website. By creating a website your online visitor could study about your company, what you are selling, your goals and why they should be purchasing your products. If your website does not look professional, it will give a negative image to your visitor. This does not mean that you need to include flashy and colourful graphics to your website. But you need to make sure that it is user friendly and delivers the message to the targeted audience. The design of your website will not matter in this instance. All it matters is how you layout the content, merchandise and information on your website. Therefore a professional site can appear to be very simple as well.

The next thing you have to remember is that once your site goes live it is viewed by many people. It is important that you do not display anything that is unprofessional. Every time you do a change to the site make sure that you make no spelling mistakes and there is no broken links. Little things like this can bring a bad reputation to your site, so it is better to avoid them. Even if you have not noticed them your visitor would have a bad impression about your site. As an example if you posting a blog about Online Marketing then you will have to include any links that would relate to the topic.

To help you in the long run you can also add Social Media Marketing as one of your online marketing strategies. It is all about marketing your business products using social networking sites as Facebook and Twitter. The more friends or followers you have the bigger the audience would get. Using Facebook for your digital marketing can help you a lot as it has a diverse community of all ages and people from different geographies that have different interests. Twitter can help you to build a list of potential customers and at the same time keep your current customers informed about new product at a click of a button. Social Media Marketing will not only benefit you by driving more traffic but also build brand awareness.

These tips will help you build solid marketing strategies to generate sustainable success in your online business.  If you need assistance in building a professional website reach a web designer and also get the assistance of a Online Marketing team to implement these strategies.