DOS and DON’TS of Search Engine Optimisation

Search Engine Optimisation is a process by which you improve a website’s visibility and ranking on a search engine which simply means that whenever a user searches for a particular type or group of keywords that are associated with your site, the chances of your website being on the first few pages that the user will access are higher. This especially good if you are running a business through a website as sales are highly dependent on the number of visitors your website gets and the number of visitors your website gets is highly dependent on the position of your website in the search engine’s index. Search engines basically try to display the result that is most relevant first so one could say that search engine Optimisation is the process by which your website is made more relevant to the keywords that are frequently searched by users.

The process of Search engine Optimisation is quite simple if you what you are doing. You could either do this alone or hire somebody else to do it. Most people pick the latter choice as there are certain skills involved which not everyone has such as writing of articles but should you choose to go about this on your own, the first thing you should know is that when it comes to Search Engine Optimisation or SEO as it is commonly known, there are the right ways of doing it and there are the wrong ways. The right ways include:

  1. Content and HTML editing: This is where the content or HTML of the website is edited to make it more relevant to the search of certain keywords.
  2. Use of Backlinks: These are links leading to a website from other sites. The presence of these in many sites is an indication of importance and relevance of your site thus the search engine will consider it worthy of a higher ranking in the search engine.

The wrong ways of Search engine optimisation are those that use means that are considered dishonest in a bid to attain higher ranking in search engines. These methods are also known as spamdexing which is a reference to the fact that these Search engine optimisation methods actually work by spamming the index of the search engines. This spamming makes the seem more prevalent on the web or even relevant which might not always be the case. Some of the bad methods of search engine optimisation include:

1. Deception: These come in different forms and may include text that is usually given the same color as the background or at times positioned off-screen but in a position that will affect the search engine’s index.

2. Cloaking: This is a method where a website gives a different page according to whether it is a human user or the search engine that is requesting the page.

3. Keyword stuffing: There is nothing wrong with applying certain keywords in the website’s content but using keywords in excess and in a manner that adds little or no value to the content is considered another form of spamdexing.

Remember, applying search engine optimisation in the right ways could get you a lot of valuable net traffic but doing it in the wrong way will get you thrown of the search engine’s index faster than you can imagine.

Planning an SEO project

Search Engine Optimization (SEO) projects need good planning to obtain the best results and needs to be considered during, and incorporated into, all stages of a website development or redevelopment of the project. For example, the site architecture (including the selection of a content management system or CMS), the marketing plan (including branding concepts), and much more are impacted.

How SEO projects start

• Putting together an SEO plan
• Performing a technical SEO audit of a site
• Setting a baseline for measuring results and progress

These are the things you want to do at the very beginning of your SEO efforts for any website.

Essential SEO tips to succeed online

Nowadays, many web surfers use search engines to find about websites that cater to their need. They also have a tendency to have a search engine as their home page for easy access. This is one of the many reasons as to why you need to have search engine optimisation for your website.

Search Engine Optimisation or SEO will not be a strange term if you are engaged in online marketing. It helps your website to gain a better ranking on the search engines. In SEO there are two types; internal SEO and External SEO. Whilst building your website your developer and web designer would focus on internal SEO. However if your site is not hitting the external SEO then you would not be having a successful online business.

In order for you to reach external SEO there are five essential tips that you would need to use; backlinks, avoiding link spamming, linking profiles, .gov links and forums. The next few paragraphs would explain you how these tips can boost your external SEO.

Back links

Back links are also known as incoming links, inbound links, inlinks and inward links. You may have good backlinks and at times bad backlinks. Search Engines prefer to have good backlinks as it helps your website to get a good ranking in the search engines.

Avoid link spamming

Though link spamming gives a boost to your website initially it can put your site in to the Google Sandbox, which will not push your site on top of the search engines. Therefore when you backlink you should avoid automatic backlink generators to you website.

Linking profiles

Adding the links for your main homepage on social networking profiles (Googleplus), pages (Facebook) and various blogs could optimise results in search engines. This too should be done sensibly to avoid spamming.

.gov links

.gov and .edu are links that google would give the highest preference when ranking your website. Therefore if you can get your website linked with one of these sites your ranking would be doubled. As the value of a .gov or .edu link equals to 10 or even 20 normal links from blogs and forums.


Being a part of a forum can provide you the opportunity to post quality content and add links to your target website. However you should be mindful not to spam the forum as they are strict with the information that is shared on their forums. Should your content grab the attention of the readers, it would also bring in clients through the links that you have posted, and will boost the ranking of your website.

SEO is essential for you to gain top online visibility, popularity and page rank and the tips given above would definitely assist you in achieving it. You might also need to put up SEO contents created on specific keywords, phrasings to reach the top rankings and should be done prior to creating your web page. If your website is still not on the first pages of the search engine results, it is high time you start off with your SEO activities.

SEO tips year 2013

Hello Everyone,

The days we used to simply add our target keywords to the websites title and meta tags and expect search engines to rank us on top for those search terms are long gone. There are much more and the best part is that every new technique that are deployed by SEO specialists in order to rank well for keywords, sooner or later gets discovered by Google.

People think SEO is dead but the day SEO will is the day Search Engines no longer exist.

2013 is just around the corner and with a lot going on in the past few months in the SEO industry, updates including panda, penguin & EMD to name a few. Some of the important aspects to focus on include:

1. Forget about Search Engines and focus on potential visitors to your website.

2. Onsite optimisation with users in mind keep it relative and relevant – Do not stuff keywords or copy content.

3. Do not submit link to FFA (Free For All) directories and try to have links only from reputable and related sources.

4. Try to use keyword variations and not exact keywords when linking back.

5. Build a reputable brand first before targeting high competitive keywords.

6. Keep a close eye on CTR (Click Through Rate) on Google Analytics to identify your best performing pages and keep improving.

7. Build a reputable Author bio on Google+ profile

8. Create Google+ business for your business/brand (It is as important as having a website for a business)

9. Get involved in Googleplus communities

Matt Cutts, the head of Google’s web spam team would agree with me as Google take steps to improve the quality of search, to give users a better search experience, it is our responsibility, not to spam as responsible SEOs.

Merry Christmas and Best Wishes for a Happy New Year!

Importance of SEO

One of the fastest grown trends in today’s business is online marketing, if your business is not online, your competitor will take that advantage to outrun you (this is already happening to most traditional businesses). Online presence has become so vital that no matter what business you are into you need to be able to provide some information about your products/ services online.

Is your business online yet? even if it is and your website doesn’t come up for keywords (products or services that relates to your business), you are losing out on huge business deals.

Potential clients are searching, comparing and even buying products & services online. Billions of searches on Google, Yahoo & Bing are performed everyday by people around the world.

If you are a business owner or a competitor we have the ideal solution for you. We can help you increase your online visibility via search engines using various ethical SEO techniques, build your brand & popularity through social media, which would result in increase increase in sales, more business and popular brand name.

If you read this post right to the bottom, I’d like to request you to do two things or at least one.

1. Contact me and lets see how I can help you (no obligations whatsoever).

2. Like SEO Sri Lanka on Facebook and you will be part of my success.