Google Confirms Leak of Search Ranking Document

Google SEO

Google has confirmed the leakage of a confidential document detailing its search ranking systems, sparking hot discussion topic within the SEO community. The document, reportedly used internally, sheds light on the intricacies of Google’s ranking factors, which are critical for website visibility on the search engine.

The leak has unveiled several key components of Google’s ranking algorithm, including the weight given to various factors such as page speed, mobile-friendliness, and backlink quality. This revelation has prompted SEO professionals to reassess their strategies, ensuring alignment with the uncovered guidelines to maintain or improve their website rankings.

Google’s response to the leak emphasizes their commitment to transparency and user experience. The search giant has reiterated that while the document provides insights, the actual algorithms used in real-time are dynamic and continuously evolving. This complexity ensures that no single factor can guarantee top rankings, as the search engine prioritizes delivering the most relevant and high-quality content to users.

Industry experts suggest that the leak will lead to a more informed and strategic approach among webmasters and SEO practitioners. However, they also caution against over-reliance on the document, advising a balanced focus on content quality, user engagement, and technical SEO.

For more detailed information, you can read the full article on CXOToday.

How to find SEO jobs in Sri Lanka

There are several ways to find SEO jobs in Sri Lanka:

  • Online Job Portals: You can search for SEO jobs in Sri Lanka on popular online job portals like LinkedIn, Indeed, and Glassdoor. You can also filter your search by location, salary, and job type.
  • Freelancing Platforms: You can also find SEO jobs in Sri Lanka on popular freelancing platforms like Upwork, Freelancer, and Fiverr. These platforms allow you to work remotely from anywhere in Sri Lanka.
  • Company Websites: You can check the career sections of local and international companies operating in Sri Lanka. Some companies may advertise SEO jobs on their websites.
  • Networking: You can connect with SEO professionals and experts in Sri Lanka through social media platforms like LinkedIn and Twitter. Networking with professionals in your field can help you learn about new job opportunities and get referrals.
  • Recruitment Agencies: You can also contact recruitment agencies that specialize in digital marketing and SEO jobs in Sri Lanka. They can help you find suitable job openings and guide you through the application process.

Remember to customize your resume and cover letter to suit each job you apply for, and be prepared to showcase your SEO skills and experience during interviews. Good luck with your job search!

Learn SEO Online

If you’re looking to learn SEO online, there are many resources available to you. Here are some options to consider:

  1. Google’s SEO Starter Guide: This is a free resource provided by Google that covers the basics of SEO. It’s a great place to start if you’re new to the topic.
  2. Moz: Moz is a leading SEO software company that offers a range of educational resources on their website, including articles, guides, and videos.
  3. Ahrefs: Ahrefs is another popular SEO software company that offers a range of educational resources on their website, including a blog and a YouTube channel.
  4. SEMrush Academy: SEMrush is a popular SEO tool that offers a range of courses on their website. Some of the courses are free, while others require a subscription to access.
  5. Yoast: Yoast is a popular WordPress plugin that helps with on-page SEO. Their website also offers a range of educational resources on SEO.
  6. Udemy: Udemy is an online learning platform that offers a range of SEO courses taught by industry experts.
  7. Coursera: Coursera is another online learning platform that offers a range of SEO courses from top universities and organizations.
  8. HubSpot Academy: HubSpot is a popular marketing software company that offers a range of educational resources on their website, including courses on SEO.

These are just a few examples of the many resources available to learn SEO online. It’s important to do your research and find the resources that work best for you and your learning style.

Quality Links Help Your Search Results

One of the key factors that search engines use to determine rankings is the number of other sites that believe your site is important enough to create a link to it. A link is essential a vote for the page that’s being linked to. However it is not simply the site with the most votes win. Not all sites are created equal and carry the same link value.

Quality links

Many factors are used to determine the value of a link. The analysis of link quality is complex and not an exact science. What gets analyzed as part of the link has changed over the years to provide better search results.

Search engines started using links to determine rankings by simply looking at sheer link volume. Sites with the most links won. People did everything they could to create a huge volume of links and watering down their value.

The search engines realized that the relevance of the linking page to the linked content had great value. While sheer link quantity continues to play a role, it is no longer the only factor in link analysis.

Search engines started analyzing link text. The words in the link started to matter. The words spoke about the page it was linking to and therefore when the words match up with the text on the page the more relevant your page became for those keywords.

Next, search engines started looking at the quality of each link. The higher the authority of the site linking out carries more link value than a lower authority site.

Link age became a factor as it was assumed that higher quality links seem to stay in place longer. Links that come and go might say something about the quality of the site being linked to, or if the link was perhaps just an ad purchased. It’s impossible for the search engines to determine with 100% accuracy whether a link was purchased or not.

There is more to a link that meets the eye. As the progression of link analysis has changed, that means we need to pay attention to our links in order to make sure that we are getting the most value out of each.

Anchor Text: Search engines and searchers get their clue about the content of the page linked on the external site. These words weigh heavily in determining the value of the link and deciding if it worth linking. Links should be keyword rich.

Where it Appears: Where the link appears on the page tells the search engines a great deal about the link itself. Search engines try to determine the value of the link by its placement on the page. Links in the midst of the page’s primary content, referred to as Editorial links, are deemed most valuable. These links are relevant to the searchers topic. Links in ad spaces are generally ignored.

We help businesses review their website’s quality links by our technical SEO team.

Why Good SEO is so Important

I thought that for my first post for the month of May, I would write about why SEO – Search Engine Optimization is so important for all websites. My goal is to make things as simple as possible for new site owners to understand.

Good SEO

Image Credit to searchengineland.com

When people do a search, they’re usually looking for specific information.

Less than 10% will look beyond page 1 of the search results returned so your goal should always be page 1 and then continue to build towards a top 5 ranking which is above the fold (seen without scrolling down).

Whatever niche or market you are in there is going to be competition so don’t limit your efforts to just a keyword, also target 3-4 word key phrases. A common request by many Sri Lankan website owners, who has asked me to rank for a single keywords like jewellery, mobile phone or apartments. Key phrases are much easier to rank high for than one or two word keywords.

So, if you wish to run any form of online business, your primary role is to get recognized by the major search engines. SEO is really the only way to do that.

Something else to consider is that Google, Yahoo, Bing  and Ask account for over 95 percent of all global internet searches. Google is by far the largest and accounts for roughly 70-80% of all searches.

Good SEO is not only about ranking high and getting traffic, it’s about ranking high, getting traffic and having exactly what the user is looking for.

SEO is an ongoing process and it starts the second you decide to register a domain. Domains that are keyword rich will be much easier to rank for.

Don’t try and take shortcuts. Take your time and do things the right way and you will be rewarded in due time. 99% of SEO services out there aren’t worth using. Read and research and do it yourself. It will take time, but you’ll know it was done right.

SEO is NOT about cramming your website with every possible keyword. If anything it will get your website penalized with Google.

Make sure your website is clear, easy to read and easy to navigate. I see many new webmasters using white text on dark backgrounds and while that may work for some sites, they do not for most. Think about this, when was the last time you saw a newspaper or magazine with white text on a dark background? Never!

Use a free tracking tool like Google Analytics to see how your site is performing for your main keywords and phrases. You’ll also be able to see any errors that Google may be having while crawling your site.

Don’t ever stop working on building your site’s popularity. Take at least one day of the week and devote it to adding fresh content. If your homepage doesn’t change much, you can still add content with a news feed or by submitting articles to article submission sites. As your site grows, so will your Page Authority and your rankings will go up in the SERP’s.

Looking at various website’s of reputed companies, hotels and businesses in Sri Lanka, a BIG question I have is “Why don’t you do Good SEO?

Improve your Conversion Rate with new online marketing techniques

You may be excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your head right now. You may be thinking of various things including your web page’s color, design and so on. You simply cannot contain your excitement. But sometimes you may not realize the most essential things about marketing your business online; thus not targeting the right audience in the world of online marketing of your business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.

It is easy sometimes to worry about getting traffic onto your website without considering conversion rate from existing traffic. For getting optimum results from your search engine marketing campaigns it is very important to optimise site for higher conversions. For most online traders, a 2-4% conversion rate is considered about the industry average. But for some, a 25% conversion rate is perfectly reasonable because of the type of service or product being offered. Here are some ways to improve the conversion rate getting good results from search engine marketing efforts.

Conversion rate is the number of purchases of a product/service, subscriptions or sign ups from visitors. Some website owners only focus on the amount of traffic to the site when in fact there are some problems with their site that if solved would have a positive effect on their conversion rate without major expenses. Think of an instance where, instead of focusing on building traffic, you could double your sales from the traffic of your existing customers. Increasing conversion rate from 2% to 4% will double your profits. Improving the conversion rate on a website from its existing traffic is the best way to increase sales and profits in the quickest possible way.

To be successful in this Digital Marketing era, you must take adequate efforts and time learning what can lead you to success. Get as much as new online marketing information you can and take time to study them before you use of them for your website’s and company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing proper online marketing strategies. Loads of new information is available throughout the web; just type in on Google and you will find what you are looking for.

Farhan is a leading SEO Consultant from Sri Lanka focuses mainly on Conversion Rate Optimization by working closely with his clients. As an Online Marketing Expert he provides a range of Digital Marketing solutions in Sri Lanka.