Top 5 SEO Mistakes

If effective SEO is a concern of yours (and it should be!) there are many things to avoid when building a website, many of which will have a very serious impact on whether someone can ever find your site using a search engine. Some of these are simple fixes, and some not so simple.

Boy… where do I start! There are so many… hmmmm… Here goes, and be advised that these are not in definitive order.

SEO Mistakes

1. Not having sufficient on page content. This is amazingly common. The causes could be a variety of things. Pages built in Flash, text buried in graphics or design that doesn’t allow for the use of many words. But, the effect is the same. Google needs to find the words on the page in order to assign relevance to your website when compiling the search results. While lack of content can potentially be offset through other means, for the most part, you have to show Google and your customers what you are all about. And that means words.

2. Not developing a website with SEO in mind. Jeez, I wish I had a buck for every website owner that came to me for SEO services for their brand new, swanky website after it had already been built with a host of problems. Potential problems are many and varied, from having insufficient text (as in the above), excessive and clunky coding which hampers indexing, excessive java script, or poorly designed pages with high bounce rates, etc. I even saw a site once that was built in such a way that you couldn’t implement H Tags! The truth is, many programmers/developers just don’t know the requirements of the search engines.

3. Inappropriate use of keywords. Keyword selection is really where you separate the wheat from the chaff. It is crucial more now than ever before that you select the keywords that accurately describe you and have the potential to lead to a high conversion rate.

Essentially this is because of two overall factors:

I. the SEO landscape is starting to get pretty crowded out there. Unless you have a super powerful website, it is very difficult to compete for a wide range of keywords. You are better off focusing your energy on those that will give you the best shot at highly targeted traffic.

II. Google is now looking at how effective your site is at retaining search traffic. If you start attracting unfocused visitors who immediately bounce away, Google will start to drop you down the SERPs. Google likes happy searchers… 😉

4. Not devoting enough (or any) attention to linking. As has been the case for a long time now, Google looks at how interconnected you are with a community of similar websites. It uses this to guage how “legitimate” and valuable your site is… figuring that if many similar websites are linking with you, you must be good. Though this has been the case for a long time, it is shocking how many websites devote little attention to this. And, given Google’s recent changes, this is even more important than ever.

5. Lastly, only doing part of the job. Google looks at a huge array of factors when positioning a website in its SERPs. optimisation means looking at as many of these factors as possible, and making the changes required. I’ve seen countless “SEOed” sites that only went part of the way. Good content, but no links… good Page Titles, but no supporting content… matching Titles and content, but crappy keyword selection… and the list goes on. These days, if you only do half a job you may as well kiss your investment goodbye.

So… like I said, these SEO mistakes aren’t in any particular order, but addressing them is crucial to success. Oh yeah… and one more thing: do yourself a favour and consult an expert 😉

Importance of SEO

One of the fastest grown trends in today’s business is online marketing, if your business is not online, your competitor will take that advantage to outrun you (this is already happening to most traditional businesses). Online presence has become so vital that no matter what business you are into you need to be able to provide some information about your products/ services online.

Is your business online yet? even if it is and your website doesn’t come up for keywords (products or services that relates to your business), you are losing out on huge business deals.

Potential clients are searching, comparing and even buying products & services online. Billions of searches on Google, Yahoo & Bing are performed everyday by people around the world.

If you are a business owner or a competitor we have the ideal solution for you. We can help you increase your online visibility via search engines using various ethical SEO techniques, build your brand & popularity through social media, which would result in increase increase in sales, more business and popular brand name.

If you read this post right to the bottom, I’d like to request you to do two things or at least one.

1. Contact me and lets see how I can help you (no obligations whatsoever).

2. Like SEO Sri Lanka on Facebook and you will be part of my success.

A more personal and local search from Bing

Bing has improved and adds personalised and local search results in their search engine. Their blog recently reported about these new developments. These developments in the search engine are focusing in making your search more personal and at the same time keep it area specific.

For example if you look up the word “pizza” and you live in Seattle the results would display Pizza parlours in that area. This is recognised as a local search. How this works is that the search engine recognises your IP location and provides results relevant to your area. At present the local search works only for cities in the USA.

The search engine results are also based on logical assumptions. If you want to inquire about the road conditions and key in ‘traffic’ at 6pm on Friday the results should display the traffic situation and not about the movie or band.

Making the results more personal, Bing will analyse your previous search types depending on whether you are exploring? Looking for a particular site? Trying to find something you had seen before and then would list those results on top of the search results.

At least 76% of people are reported to have used search engines when planning trips, events or social gatherings. Bing’s new improvements are set to assist in indexing search results depending on your location and according to your personal preference. They are currently testing a series of experiments to check as to which techniques could deliver the best results based on a person’s search preferences.

Bing says “The beauty of thinking differently about personalized searching is that it enables us to construct elegant solutions that require a minimal amount of personal information and, frankly, often exhibit better results than a more computationally complex predictive model alone.”