Terms used in Search Engine Optimisation

It is highly advisable, for any business organisation with a web site, to opt for Search Engine Optimisation, also referred to as SEO, in order to get the web site or web page as high up as achievable on search result pages. This also forms an important part of any company’s growth strategy. SEO possibly will aim at different types of searches, which include an image search, local search, video search and more.

However, prior to opting for Search Engine Optimisation, it is important for one to understand and be aware of the terms or terminology used in the field of SEO. Following are some of the terms used therein:

1) Algorithm: The theory used by search engines to assess the ranking of different websites.

2) Anchor Text: This means hyper linking of keywords or keyword phrases which have to be highlighted in search engines. In simple language, text that can be clicked in a hyperlink is anchor text.

3) Back links: These are links that begin from one website and point out to another website. These can also be termed as inbound links, which mean incoming links to one’s website. The more the back links, the higher the ranking of that particular website.

4) Click Through Rate (CTR): Usually referred to as CTR or Impression, this term means the number of times an individual responds to a commercial by clicking on it. It’s a method of assessing the success of an online ad campaign.

5) Cloaking: Cloaking is whereby; a different web page is displayed to a search engine crawler than what a visitor actually views.

6) Crawler/Spider: Also, known as a bot, it is a program that scans the web automatically and travels to different websites and reads their pages, for several reasons such as to create entries for indexing web pages, spamming etc.

7) Keyword / keyword phrase: It is a particular word / combination of words respectively, which is used for search in search engines. The purpose of SEO is to optimize websites for particular keywords that are relevant to the intended audience of the site.

8) Meta Tags: Also, known as Description Tags, this provides a small description for a web page, an also explains its different features. It may also include keyword listing. This description is usually shown together with a link to a particular page on SERPs (Search Engine Result Pages).

9) Page Rank (PR): This is a highly essential aspect associated with Search Engine Optimisation. It is Google’s approach of measuring the comparative value of a particular web page in comparison to all the other web pages on the internet.

10) Pay Per Click (PPC): Commonly abbreviated as PPC, this term means the payment made by a particular website to search engines for every visitor it sends to that website.

There are a large number of terms associated with SEO, and the aforesaid are a just a few basic of the many terms. Experience has proven that search engine traffic is crucial to an organisation’s success. A higher number of visitors to a website or web page can give it unparalleled publicity, income, as well as exposure. It can be rightly said that, investing time and money in SEO, can result in an excellent rate of return.

Improve your Conversion Rate with new online marketing techniques

You may be excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your head right now. You may be thinking of various things including your web page’s color, design and so on. You simply cannot contain your excitement. But sometimes you may not realize the most essential things about marketing your business online; thus not targeting the right audience in the world of online marketing of your business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.

It is easy sometimes to worry about getting traffic onto your website without considering conversion rate from existing traffic. For getting optimum results from your search engine marketing campaigns it is very important to optimise site for higher conversions. For most online traders, a 2-4% conversion rate is considered about the industry average. But for some, a 25% conversion rate is perfectly reasonable because of the type of service or product being offered. Here are some ways to improve the conversion rate getting good results from search engine marketing efforts.

Conversion rate is the number of purchases of a product/service, subscriptions or sign ups from visitors. Some website owners only focus on the amount of traffic to the site when in fact there are some problems with their site that if solved would have a positive effect on their conversion rate without major expenses. Think of an instance where, instead of focusing on building traffic, you could double your sales from the traffic of your existing customers. Increasing conversion rate from 2% to 4% will double your profits. Improving the conversion rate on a website from its existing traffic is the best way to increase sales and profits in the quickest possible way.

To be successful in this Digital Marketing era, you must take adequate efforts and time learning what can lead you to success. Get as much as new online marketing information you can and take time to study them before you use of them for your website’s and company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing proper online marketing strategies. Loads of new information is available throughout the web; just type in on Google and you will find what you are looking for.

Farhan is a leading SEO Consultant from Sri Lanka focuses mainly on Conversion Rate Optimization by working closely with his clients. As an Online Marketing Expert he provides a range of Digital Marketing solutions in Sri Lanka.

Tips to Improve your SEO Link Building Strategy

Link building is one of the most efficient SEO strategies for both increasing the number of visitors to a website and improving the rankings of a website in organic search results.

Competitor analysis

Once you have identified your main competitors based on the niche you are operating in and on using the same keywords, you can easily find out which are the websites linking to them. Chances are the sites linking to your competitors will also be interested in linking to you, provided you are just as good as competition or even better. Competitor analysis is a very important factor in SEO.

However, some links might come from directories and sponsored links. In this case you can simply submit your own website to those directories or invest part of your budget in sponsored links.

Creating top quality content

Remember “Content is King” The uniqueness and quality of your content is essential in building an effective link building strategy. Most powerful way to get others to link to your website is by creating high quality content.

Social Media Platforms for LinkBuilding

Social media sites are powerful not only for promotion, but also for your link building strategy. They are great for both click-through traffic and helping your search engine rankings.

Search engines have been offering reasonable amount of importance to social media sites and links coming from them. For example, if you set up a Twitter profile and begin “tweeting” the Googlebot is more likely to crawl it sooner. It is therefore, a great way to get your sites indexed in the search engines such as Google, or let the search engines know when you add fresh content to your blog or website.

Blogs & Feed directories for Link Building

A very efficient way to get more links back to your website is to submit your site to all relevant RSS feed and blog directories.

Directory submissions

Submitting your site to related web directories is an easy way of getting links back. The links aren’t usually very good quality, but it’s a good place to start. Ensure the directory is relevant and related to your website.

Article Writing & Submission

Getting backlinks from article sites is one strategy that needs to be included for successful link building. One example of article site that is highly used at the moment is ezinearticles.com. You can submit your own articles with links either inside your article or at the bottom of the article in what’s called an “Author Bio”. Apart from getting a link back from the particular article site you are posting on, you may end up getting many backlinks if your article is picked up by other websites from there. That is because according to the rules of the article sites the website owners can take your article from the article site and publish it on their own site, so long as they retain the Author’s links.

Forums & Community links

Interacting in public forums and communities can be a great way to get links back to your site. Forums and blogs are hosting a large number of visitors, most of them trying to post their link while engaging in conversations or leaving comments. Not all forums are willing to except link, but as long as you are not spamming, most of them will.

However, a large number of forums and blogs have a “nofollow” tag on their links, which effectively blocks the search engine spiders from counting the link as a vote.

Donations to charity

Since charity websites are a good place to get links from and usually have a good PR (PageRank) are generally good to have link from. In exchange for a donation most charity websites will probably be happy to offer you a link from one of their main pages.

We can help you with the above SEO Link Building Strategies with our expertise in SEO. Let us know if you’d like to have a SEO Quote absolutely free of charge.

Essential SEO tips to succeed online

Nowadays, many web surfers use search engines to find about websites that cater to their need. They also have a tendency to have a search engine as their home page for easy access. This is one of the many reasons as to why you need to have search engine optimisation for your website.

Search Engine Optimisation or SEO will not be a strange term if you are engaged in online marketing. It helps your website to gain a better ranking on the search engines. In SEO there are two types; internal SEO and External SEO. Whilst building your website your developer and web designer would focus on internal SEO. However if your site is not hitting the external SEO then you would not be having a successful online business.

In order for you to reach external SEO there are five essential tips that you would need to use; backlinks, avoiding link spamming, linking profiles, .gov links and forums. The next few paragraphs would explain you how these tips can boost your external SEO.

Back links

Back links are also known as incoming links, inbound links, inlinks and inward links. You may have good backlinks and at times bad backlinks. Search Engines prefer to have good backlinks as it helps your website to get a good ranking in the search engines.

Avoid link spamming

Though link spamming gives a boost to your website initially it can put your site in to the Google Sandbox, which will not push your site on top of the search engines. Therefore when you backlink you should avoid automatic backlink generators to you website.

Linking profiles

Adding the links for your main homepage on social networking profiles (Googleplus), pages (Facebook) and various blogs could optimise results in search engines. This too should be done sensibly to avoid spamming.

.gov links

.gov and .edu are links that google would give the highest preference when ranking your website. Therefore if you can get your website linked with one of these sites your ranking would be doubled. As the value of a .gov or .edu link equals to 10 or even 20 normal links from blogs and forums.


Being a part of a forum can provide you the opportunity to post quality content and add links to your target website. However you should be mindful not to spam the forum as they are strict with the information that is shared on their forums. Should your content grab the attention of the readers, it would also bring in clients through the links that you have posted, and will boost the ranking of your website.

SEO is essential for you to gain top online visibility, popularity and page rank and the tips given above would definitely assist you in achieving it. You might also need to put up SEO contents created on specific keywords, phrasings to reach the top rankings and should be done prior to creating your web page. If your website is still not on the first pages of the search engine results, it is high time you start off with your SEO activities.

SEO tips year 2013

Hello Everyone,

The days we used to simply add our target keywords to the websites title and meta tags and expect search engines to rank us on top for those search terms are long gone. There are much more and the best part is that every new technique that are deployed by SEO specialists in order to rank well for keywords, sooner or later gets discovered by Google.

People think SEO is dead but the day SEO will is the day Search Engines no longer exist.

2013 is just around the corner and with a lot going on in the past few months in the SEO industry, updates including panda, penguin & EMD to name a few. Some of the important aspects to focus on include:

1. Forget about Search Engines and focus on potential visitors to your website.

2. Onsite optimisation with users in mind keep it relative and relevant – Do not stuff keywords or copy content.

3. Do not submit link to FFA (Free For All) directories and try to have links only from reputable and related sources.

4. Try to use keyword variations and not exact keywords when linking back.

5. Build a reputable brand first before targeting high competitive keywords.

6. Keep a close eye on CTR (Click Through Rate) on Google Analytics to identify your best performing pages and keep improving.

7. Build a reputable Author bio on Google+ profile

8. Create Google+ business for your business/brand (It is as important as having a website for a business)

9. Get involved in Googleplus communities

Matt Cutts, the head of Google’s web spam team would agree with me as Google take steps to improve the quality of search, to give users a better search experience, it is our responsibility, not to spam as responsible SEOs.

Merry Christmas and Best Wishes for a Happy New Year!