Google January 2020 Core Update

14th January 2020 was just an ordinary day for most of us as we went about with our regular work, but not so for Google.

On the 13th Google tweeted about releasing a broad core algorithm update called January 2020 Core Update.

Google's Tweet 2020 core update

Google explained their Algorithm updates in the best possible way as referenced below.

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”

Google Webmaster Central Blog

An Algorithm changes tracking tool Cognitive SEO also was able to track the fluctuations on keywords ranking changes.

cognitiveSEO Alert

Our Client’s keywords ranking change after the 2020 core Algorithm update

We were able to notice massive improvements on our clients keyword rankings after the algorithm update. We have always deployed the best practice when it comes to providing SEO services to our valuable clients.

#1 Keywords Ranking

Some chatter about the Algorithm update from the SEO community

Two hours After the update went live, we began dropping for dozens of keywords one after the other. The effects from our end/datacenters were visible quite fast. We are also losing rich snippets stars for every phrase, after years of having them being visible in the SERPs. We are religiously dropping for everything across the board, including for fresh and expert written content. But I guess if a site has issues that would drag it down, it’s a site wide effect during an update. We’re definitely experiencing that right now. I guess we didn’t do enough work to improve our site and user experience. If I’m being honest and objective with respect to our site, in theory, I can see why it’s dropping. Unpleasant but it’s the reality. Need to work harder.

For us, it’s been horrible since the second week of November. I don’t ever recall Google’s traffic being this bad. The quantity is there, but the quality went right down the toilet. Let’s hope what is apparently rolling out now will dramatically improve traffic quality. Here’s what I’m looking at for this month:

Users: +9.8%
Revenue: -40.6%
Conversion Rate: -38.2%

Almost a 10% increase in traffic and conversions fall off the cliff? Really?Keep in mind this is on top of what turned out to be a terrible November and December. Google’s traffic has gotten really, really bad. And just when you think the quality of traffic coming from Google can’t get any worse, it does!

Have you been affected by the recent algorithm update? Has your website seen significant changes in the keywords rankings, drop in organic traffic, not many inquiries etc. Get in touch me and I’m happy to analyse your website along with you in identifying and fixing the issue.

SEO in 2018 Trends & Challenges

SEO in 2018… Are you prepared for the new challenges in SEO? Below are a some of the crucial factors that you should be mindful when it comes to optimizing your website in 2018.

Search Snippets

Are you supposing a #1 organic and natural ranking is the best way to get just as much traffic as you possibly can? Think again. Significantly, SERP features (local packages, Knowledge panels, highlighted snippets and so forth) are stealing searchers’ attention and clicks from organic and natural listings.

Keywords Optimization

We have to know how to find the keywords and phrases that searchers are in reality using to resolve or even to get answers to the queries they are having. Those should be issues that your company, your website is in fact attempting to solve, that your website’s content including blog posts, articles can help them to resolve.

What you should have is a main keyword and ideally a couple of related supplementary keywords that show the searcher’s purpose. So the intention behind of most of these queries and phrases ought to be the same so the same content can provide it. After you do that, we will have a main and a secondary group of keywords that we can target with our keywords optimization efforts.

Link Building

Link building is not likely to fade away in 2018, but it’ll be more important than ever before to make a strategy that looks for out quality links. There is no need to shoot for new links if indeed they don’t add value and help you build an power in your concentrate on niche.

This won’t always imply that the best backlinks result from typically the most popular sites, but it’s still essential to seek coverage from sites that are highly relevant to your industry. Recommendation traffic can still donate to your site’s organic and natural search rankings, although it is also useful to get started on thinking of link constructing as a long-term process.

An effective SEO strategy in 2018 will move towards relevance building, helping a brand name develop powerful connections and links which will be beneficial in the longer term.

Meta Titles and Descriptions

Indeed, Google still uses the meta depiction every now and again. I know it appears like now and then they don’t. In any case, truth be told, there’s a high percent of the time when the actual meta data from the page is utilized. There’s a considerably higher rate where the title is used. The URL, while Google some of the time truncates those, utilized as a part of the snippets and different components. How Google shows your page on the SERPs decides if individuals want to click on your page or somebody else’s. It’s very important to have descriptive and clean meta titles & descriptions that create that urge to a user to click.

User Experience

User experience for SEO will become even more vital in 2018. Google has made it very clear that the main focus is on the user and this could create many websites deliver a desired user experience for all website visitors.

Mobile-first index

Google is rolled out another mobile-first index. This implies Google will make and rank its search results based on the mobile version of content, even for listings that are shown to desktop users.

Developing Long Lasting SEO Takes Time

Good things come to those who wait

Patience is a virtue in search engine optimization. Placing paid sponsored ads in the Pay per Click (PPC) area via Google AdWords can achieve almost immediate results but SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. However the long term benefits of SEO often out weight the almost instantaneous results of PPC. This is one reason that the two often work well together in a campaign.

Optimizing your site for your targeted key phrases won’t get you to Page 1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it.

Boiling water on the burner

The process of optimizing a site can take months or even over a year, depending on how competitive your area of practice and your geographic target. SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen.

Developing a Proper Base Takes Time

Hours of research, developing the proper site architecture, and making the site user friendly must all be completed prior to the actual optimization of specific pages. Keyword research, research on your specific product or service and your specific targeted geography, competition research, and more, must be completed before any optimization can begin.

Every website has different construction, design, layout, history, and speaks differently. No two sites are the same; therefore no research is the same. Some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. You don’t get ahead by cloning a competitor; you get ahead by outsmarting a competitor.

There Are No Magic Bullets in SEO

Many businesses have quality websites. To get the search engines to rank you higher than other businesses competing in your same product or services, it is important to do all the little things right. There is no one thing you can do that will send you to the top of the rankings. You must do a series of small things right over time. Overall website construction including “Site maps”, help both search engines and visitors quickly and easily get to the information that is important on your site.

Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. Providing unique content offers value to visitors, videos give people an understanding of you, your personality and FAQ that address real issues are some of the examples that separate you from the rest.

Even the design and navigation of the site play a major role. The easier it is for visitors to find their way around your site the easier it is for the search engines to crawl and index all your web pages.

Picking a SEO friendly Domain Name

They say all the good domain names have been taken and for the most part that is true. I see a lot of new webmasters searching for days to find a good domain name to register, what they don’t realize is that there may be a much faster and better way to get a good domain. The first thing you should do is make a list of the main keywords your domain should have. It will make ranking high for niche much easier in the long run.

SEO friendly Domain ExampleThere are millions of domains available in domain markets and the benefits of an aged domain are countless. I wanted a domain name that had some SEO value and I didn’t want to spend much money on it. The first place I looked was GoDaddy and found it with a Buy it Now of only $.99. So I got what I wanted without spending much money. You won’t always get the domain name you want that cheaply but there are some good ones out there for a good price. The most I’ve spend for a domain was a few dollars.

It was no secret that Google was taking the age of a domain into account in it’s algorithm. It’s also no secret that newly registered sites usually end up in the Google sandbox for a year or more. So definitely try and find an aged domain that has a clean history. It’s important to make sure the domain you’re going to purchase is clean and did not have a bad reputation before.

Another thing to consider is the .tld of the domain. Any webmaster would pay a fortune for a .gov or .edu domain but sadly those are not available. Your first choice should be a .com and if that’s not available try and find a .org or .net. You should avoid anything else. I have a few .info domains that just don’t seem to do well no matter what.

Step 1 for your new website is to do a search for a good domain name in the domain market.

If you would like assistance or suggestions in picking a SEO Friendly domain name, please contact me.

SEO Rankings by Tomorrow

Search Engine Optimisation (SEO) is one of the most tricky and difficult businesses around when it comes to satisfying the client. Most SEO companies do not give much information nor educate their clients of how their website is being optimised. This is one of the most crucial factor and will determine whether the client is going to continue or just pull out.

SEO Rankings Overnight

Most SEOs and Agency’s face this situation mainly because most clients are not interested to listen about the optimisation work done on their website (How many times have you heard a client say I do not know those technical stuff you do), so what do they expect? Rankings, More visits, better Bounce rate etc. This has become the situation where business owners try to get a guarantee from the SEO or the agency, that their website should rank first page on Google for a set of keywords.

Clients should be educated and informed of what will be done and what can be expected.

How many of you had been in a scenario where you just commenced SEO work, then the client said “I want to be ranked by tomorrow”.