Developing Long Lasting SEO Takes Time

Good things come to those who wait

Patience is a virtue in search engine optimization. Placing paid sponsored ads in the Pay per Click (PPC) area via Google AdWords can achieve almost immediate results but SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. However the long term benefits of SEO often out weight the almost instantaneous results of PPC. This is one reason that the two often work well together in a campaign.

Optimizing your site for your targeted key phrases won’t get you to Page 1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it.

Boiling water on the burner

The process of optimizing a site can take months or even over a year, depending on how competitive your area of practice and your geographic target. SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen.

Developing a Proper Base Takes Time

Hours of research, developing the proper site architecture, and making the site user friendly must all be completed prior to the actual optimization of specific pages. Keyword research, research on your specific product or service and your specific targeted geography, competition research, and more, must be completed before any optimization can begin.

Every website has different construction, design, layout, history, and speaks differently. No two sites are the same; therefore no research is the same. Some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. You don’t get ahead by cloning a competitor; you get ahead by outsmarting a competitor.

There Are No Magic Bullets in SEO

Many businesses have quality websites. To get the search engines to rank you higher than other businesses competing in your same product or services, it is important to do all the little things right. There is no one thing you can do that will send you to the top of the rankings. You must do a series of small things right over time. Overall website construction including “Site maps”, help both search engines and visitors quickly and easily get to the information that is important on your site.

Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. Providing unique content offers value to visitors, videos give people an understanding of you, your personality and FAQ that address real issues are some of the examples that separate you from the rest.

Even the design and navigation of the site play a major role. The easier it is for visitors to find their way around your site the easier it is for the search engines to crawl and index all your web pages.

Who is the most active on Social Media?

The answer: mothers with young children

Photo credit to www.thepitagroup.com/

Photo credit to www.thepitagroup.com

A recent report from a leading Marketing Services, a global provider of integrated consumer insights, found that mothers with children under the age of five were more active on social media, were more likely to shop using a mobile device and were more open to engaging with brands online.

In fact, moms with young kids are more than twice as likely as the general population to visit social networking sites three or more times per day. They are also the most participatory, being twice as likely as the general population to post or comment on social networking websites.

This demographic even surpasses other groups of moms, and it was found that as the children grow older, moms are less likely to be social active.

If you or your company was ever wondering how to market to this group of social savvy women, social media may be the answer.

A possible explanation for this increase in social activity is that “mothers with young kids, especially those with infants, spend a lot of time at home with the kids and need an outlet that allows them to stay connecting with family and friends,”. “In that sense, social media – especially sites like Facebook where users can share photos, statuses and private messages – is ready-made for this segment.”

Some more findings about mothers with young children are:

They are mobile power users:

Moms with young kids are more than twice as likely as the general population to visit websites on their smart phone.

They respond well to advertising:

Especially when shopping for their children, moms with young kids respond very positively to advertising. In fact, they rank highest among all moms for the statement “Advertising helps me to choose products to buy for my children.”

They use mobile phones to look for coupons:

Moms with young kids are 62 per cent more likely than the general population to use their mobile phones to look for local coupons while shopping.

Infotel 2015 Sri Lanka’s Premier ICT Exhibition

Infotel 2015

It’s time you get your devices and systems up and running as INFOTEL 2015  unfolds this November.

Infotel IT exhibition Sri Lanka

Organized by the Federation of Information Technology Industry Sri Lanka (FITIS), South Asia’s Premier and Sri Lanka’s largest ICT exposition “INFOTEL” will be hosting its 14th edition from 20th – 22nd November 2015 at BMICH, Colombo.

INFOTEL 2015 will be targeting  to connect citizens not just through education and information, but also by providing to its end consumers a whole new world of intelligent devices and systems.

You can join the #INFOTEL2015 conversation on Twitter here.


Creating a SEO friendly website

focus-on-the-basicsThe basic step in internet marketing is setting up your website. In order to properly execute the numerous strategies associated with web marketing, which include a roster of SEO and SEM techniques, you need to have a place in the vast World Wide Web. You must understand, though, that it is crucial to make a good website that will effectively reel in your target audience and establish yourself in the tough online marketing arena.

Know your audience

First and foremost, you should tailor the contents of your website by defining your target audience. You cannot risk being too general when it comes to internet marketing. Even if you have a non-niche business, you still have customer needs that will likely fall under your category.

You must understand the nature of your business in order to define your target audience. There are also several factors you need to keep in mind, which include gender, age, income, location and others.

If you’re looking to create a SEO friendly website make sure you follow the above tips or consult an expert in the field.

Is your website helping you capture new business?

Within one second of landing on your website first impressions are made. You have the next 3-5 seconds to capture the interest of visitors to convince them to stay long enough to determine if you might be the firm that can help solve their problem and/or improve their life.

When was the last time your website had a check up?

Website-CheckupBe sure your homepage communicates who you are, what you do and whom you serve. Your headlines, your tagline, the text and keywords you use should combine visually with the photos and videos to convey this message. Critical information needs to be “above the fold,” meaning a visitor does not have to scroll to see it. Graphics and contact form that start above the fold does encourage people to scroll to see the rest.

The top right corner is a top-viewed location of a homepage that can be used to attract eyeballs and prompt action. Do you want people to call you? If so, this is the ideal place for your phone number.

Does your website help build trust?

People want to do business with people they trust. Stanford conducted the Web Credibility Guidelines study to see what generates trust online. They found that seeing real people behind the organization and highlighting their expertise and credentials are big factors. Visitors will contact you when they know, like, and trust you. Help connect with website visitors know and trust you by taking extra care with the “about us” page and the hotel or business profiles. Provide more than just your experience and years in business. This is your opportunity to tell people what you want them to know about your business be it a hotel or travel services. Sharing the company’s history and showing that there are great people on your team takes some of the mystery out of booking a hotel room or submitting an inquiry.

Is it easy to find information on your website?

You want to make it easy for visitors that come to your site to find the information they want and to view pages you want them to see. Is the navigation on your site clear? Is it easy for people to find the pages that help them understand the significance of what you do? Tabs should use terms the general public use and understand not legal terms.

Long paragraphs are not user friendly. Use bullets that link to a page or section that discusses that term or area of practice. Bold, highlighted and underline text helps the visitors and the search engines determine what is most important on the page.
Make it easy for people to land on the page of interest and make sure people see the information you want them to see.

Implement steps today to improve your website with SEO. Regardless of your efforts to optimize your site and make sure it is seen, if people don’t like your website they will not contact you.