You may be excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your head right now. You may be thinking of various things including your web page’s color, design and so on. You simply cannot contain your excitement. But sometimes you may not realize the most essential things about marketing your business online; thus not targeting the right audience in the world of online marketing of your business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.
It is easy sometimes to worry about getting traffic onto your website without considering conversion rate from existing traffic. For getting optimum results from your search engine marketing campaigns it is very important to optimise site for higher conversions. For most online traders, a 2-4% conversion rate is considered about the industry average. But for some, a 25% conversion rate is perfectly reasonable because of the type of service or product being offered. Here are some ways to improve the conversion rate getting good results from search engine marketing efforts.
Conversion rate is the number of purchases of a product/service, subscriptions or sign ups from visitors. Some website owners only focus on the amount of traffic to the site when in fact there are some problems with their site that if solved would have a positive effect on their conversion rate without major expenses. Think of an instance where, instead of focusing on building traffic, you could double your sales from the traffic of your existing customers. Increasing conversion rate from 2% to 4% will double your profits. Improving the conversion rate on a website from its existing traffic is the best way to increase sales and profits in the quickest possible way.
To be successful in this Digital Marketing era, you must take adequate efforts and time learning what can lead you to success. Get as much as new online marketing information you can and take time to study them before you use of them for your website’s and company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online marketing techniques will come to you suddenly, but evolves out of all the information you might know. Do not let your business be deserted by others, make it stand out by utilizing proper online marketing strategies. Loads of new information is available throughout the web; just type in on Google and you will find what you are looking for.
Farhan is a leading SEO Consultant from Sri Lanka focuses mainly on Conversion Rate Optimization by working closely with his clients. As an Online Marketing Expert he provides a range of Digital Marketing solutions in Sri Lanka.